Sitecore adquiere la plataforma de Search digital impulsada por AI Reflektion

San Francisco, 2 de septiembre de 2021 - Sitecore^®, líder mundial en software de gestión de la experiencia digital, ha anunciado hoy la adquisición de la empresa con sede en San Mateo Reflexión, an AI-powered digital search platform that understands and predicts patterns, context, y needs in order to convert shoppers into buyers. The combination of Sitecore and Reflexión enables Sitecore to engage, educate, y empower shoppers to make purchase decisions faster – increasing buyer confidence, long-term revenue, y overall customer satisfaction and loyalty.

La adquisición, una continuación de los $ 1.2 mil millones en curso de Sitecore Plan de crecimiento – will help marketers solve the information overload that is characteristic of traditional search solutions, which leave customers unable to find and select the right product. 93% of all online experiences start with search, making it an integral part of the customer buying journey, y Reflexión elevates search into a conversational, guided experience that provides more personal, accessible, y tailored answers for the customer. Reflexión’s platform can be leveraged across all aspects of the Sitecore digital experience platform, from transforming product data into understandable consumer-friendly language to understanding shopper intent, behavior, y product preferences.  

“Search is about more than just entering words into a box and hoping for the right results – it is the cornerstone of a digital experience. With Reflexión, a brand can add various types of search including personalized search, preview search, conversational search, y voice search,” said Steve Tzikakis, CEO, Sitecore. “This reduces customers’ effort and anxiety to find exactly what they need – with more convenience and speed – and leads to increased customer satisfaction with more conversions and revenue. Acquiring Reflexión reinforces Sitecore’s position as the leader in digital experience technologies that meets customers in the moment with more relevant, intuitive, y human experiences.”

Reflexión includes complementary Commerce, AI and personalization capabilities that, alongside Sitecore’s acquisition of Cuatro51, Boxever, y Moosend, ofrecen aún más poder para ofrecer sin problemas información específica, inteligente, personalizada y en tiempo real en todos los canales.

“Since its inception eight years ago, Reflexión has become recognized for its unique approach to search-product tecnología de descubrimiento. Nuestra tecnología utiliza AI para ajustar la experiencia digital de cada consumidor, en el momento, en función de diverse data from multiple channels,” said Amar Chokhawala, Founder and Chief Executive Officer at Reflexión. “I am proud of the passionate team at Reflexión who has been successful in bringing our AI-first approach to many site-search deployments for large e-commerce and retailers’ websites. With Sitecore, the Reflexión team and customers podrán continuar aprovechando la mejora de las experiencias digitales, lo que conducirá a un crecimiento continuo y resultados para todos".

Se espera que la adquisición se cierre en septiembre de 2021.

Acerca de Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, y data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

Sitecore es una marca comercial registrada de Sitecore Corporation A/S en los Estados Unidos y otros países. Todos los demás nombres de marcas, nombres de productos o marcas comerciales pertenecen a sus respectivos propietarios.

About Reflexión

Reflexión’s Digital Commerce Experience Platform for eCommerce and Retail listens to the behaviors of each individual shopper, utilizes Inteligencia artificial to calculate their preferences and intent, y then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, y email.

Leading retail brands such as Skechers, Ulta, Reeds, Petco, Ascena and RiteAid rely on Reflexión’s platform.

Founded by pioneers in Inteligencia artificial and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflexión combines individual shopper insights, product intelligence, and AIpara crear experiencias de comercio electrónico más relevantes e impactantes.