WEBINAR
AI is rewriting content marketing—are you built for what’s next?
Dive into the 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms to understand today's non-negotiables for an enterprise-ready CMP.
The Gartner® Magic Quadrant™ for Content Marketing Platforms is out, and the market it describes is changing faster than most teams realize. But what does that mean for marketing teams navigating an AI-driven transformation right now?
In this live session, Sitecore's Scott Liewehr and Matt Krebsbach go beyond the report to unpack what’s happening across the market, the renewed importance of content governance, and what that signals for where content marketing platforms are heading. You'll come away with a clearer picture of what to consider when evaluating vendors, and what your team needs to be doing differently to drive measurable outcomes.
Our agenda includes:
- Guidance on interpreting what we believe the Gartner® Magic Quadrant™ framework evaluates and how that lens can inform your own vendor assessments
- What AI-native means, the impact it has on marketer outcomes, and how to deliver on your corporate mandate for AI adoption
- Why CMPs are central to content operations and orchestrating digital experiences that unlock the benefits of AI automation and agentic-driven environments
Whether you're mid-evaluation, building a business case, or just trying to stay sharp on what the future of content delivery looks like, this is 45 minutes that’s worth your time.
Gartner, Magic Quadrant for Content Marketing Platforms, Jeff Cohen, Rene Cizio, Jess Walker, 2 April 2026.
Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Sitecore.
About the presenters
Scott Liewehr
Global Vice President, Market Strategy & Growth, Sitecore
Matt Krebsbach
Vice President, Analyst Relations, Sitecore
Scott Liewehr
Scott Liewehr is Global Vice President of Market Strategy and Growth at Sitecore, where he works at the intersection of product, marketing, and go-to-market strategy to ensure the company's direction stays grounded in real market signals during one of the marketing's most transformative eras. He is also the founder and president of Digital Clarity Group (DCG), a research and advisory firm he created to improve the success rates of digital initiatives, and the creator of VOCalis, the industry's only dedicated voice-of-customer benchmarking program for digital agencies and consultancies.
Over more than two decades, Scott has advised global brands, partners, and technology vendors on digital strategy, customer experience, and partner selection, with a through-line of helping organizations turn digital disruption into meaningful digital advantage.
When he's not writing or working, he's on Long Island coaching soccer, refereeing soccer, or enduring the highs and lows of being a lifelong Chicago Bears, Bulls, and Cubs fan.
Matt Krebsbach
Matt Krebsbach is Vice President, Marketing Strategy and Analyst Relations at Sitecore, with responsibility for developing corporate storylines and thought leadership platforms that advance Sitecore’s standing in the market with customers, partners, and employees.