Skip to main content

Sitecore + Wunderman Thompson Commerce

The value of search in B2B buying journeys

Search engines generate 51% of all global web traffic to business sites

Video

Key Insights

Watch Sitecore’s Paul Murrell and Wunderman Thompson’s James Squires discuss the key findings of our research.

The value of searching in B2B buying journeys

Get the Guide

Is search an integral element of your B2B commerce strategy?

Search is one of the central pillars of the digital ecosystem. Whether browsing for ideas, carrying out research or going straight to a product to buy, people need to be able to find what they are looking for before a transaction takes place.

Successful B2B search strategies need to acknowledge that modern buyers are looking for products in a variety of different ways and that they expect simplicity, consistency and convenience across all channels – which is why search demands an omni-channel approach.

In this guide, we tackle both on-site and off-site search (marketplaces, search engines etc), to explore the significance of search in the B2B customer journey.

Download your copy

Is search an integral element of your B2B commerce strategy?

By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy, which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore’s Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand.

Wunderman Thomson Commerce’s B2B Future Shopper Report presents a detailed and big picture view of purchaser habits and preferences across the B2B journey, and how to succeed online.

About the research from Wunderman Thompson Commerce

Based squarely on the opinions of professional buyers, Wunderman Thompson’s research presents an in-depth look at attitudes, opinions and habits on the client-side of purchasing supply chains – insights that are invaluable to suppliers seeking to gain maximum traction in their markets. It is based on a survey of 604 B2B buyers, including purchase managers, procurement managers, purchasing clerks, agents and C-level executives.

The report is based on a survey of 604 B2B buyers, including purchase managers, procurement managers, purchasing clerks, agents and C-level executives. In their report, Wunderman Thompson Commerce presents their findings, with questions covering habits and preferences at every stage of the B2B purchasing journey, and this survey data offers a ‘big picture’ view covering channel choices, technology, purchasing paid-points and desired solutions.

Want to know more? Chat with our experts and learn how you can leverage personalization to differentiate your brand’s B2B experience.
Get in touch

Get in touch

 

By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy, which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore’s Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand.