Is search an integral element of your B2B commerce strategy?
Search is one of the central pillars of the digital ecosystem. Whether browsing for ideas, carrying out research or going straight to a product to buy, people need to be able to find what they are looking for before a transaction takes place.
Successful B2B search strategies need to acknowledge that modern buyers are looking for products in a variety of different ways and that they expect simplicity, consistency and convenience across all channels – which is why search demands an omni-channel approach.
In this guide, we tackle both on-site and off-site search (marketplaces, search engines etc), to explore the significance of search in the B2B customer journey.
About the research from Wunderman Thompson Commerce
Based squarely on the opinions of professional buyers, Wunderman Thompson’s research presents an in-depth look at attitudes, opinions and habits on the client-side of purchasing supply chains – insights that are invaluable to suppliers seeking to gain maximum traction in their markets. It is based on a survey of 604 B2B buyers, including purchase managers, procurement managers, purchasing clerks, agents and C-level executives.
The report is based on a survey of 604 B2B buyers, including purchase managers, procurement managers, purchasing clerks, agents and C-level executives. In their report, Wunderman Thompson Commerce presents their findings, with questions covering habits and preferences at every stage of the B2B purchasing journey, and this survey data offers a ‘big picture’ view covering channel choices, technology, purchasing paid-points and desired solutions.
Want to know more? Chat with our experts and learn how you can leverage personalization to differentiate your brand’s B2B experience.