AI that empowers modern marketing
AI is changing how teams create, personalize, and deliver experiences. Sitecore helps you turn AI from ideas into impact by connecting content, data, and decisioning with brand-safe automation so you move faster without losing control.
Smarter experiences. Faster teams. Human creativity, amplified.
Transform digital experiences with AI
SitecoreAI is the foundation of Sitecore's composable digital experience platform, bringing together brand-aware AI agents, copilots, and intelligent workflows to help marketers create, personalize, and optimize digital experiences with enterprise governance built in.
- Make smarter decisions: Surface insights, forecast outcomes, and automate workflows so teams can act faster.
- Deliver personalized experiences: AI assistants, AI-powered search, recommendations, and customer journeys help customers find the right content and products.
- Accelerate content operations: Generate, edit, translate, tag, and govern content with AI-assisted workflows that keep approvals and brand standards intact.
- Scale AI with confidence: Orchestrate across planning, content creation, personalization, and optimization while enterprise-grade security, permissions, and Customer Data protections keep AI aligned with your business.
Discover how brand-aware AI agents, intelligent workflows, and enterprise governance help marketing teams create, personalize, and optimize digital experiences.
AI for marketers who refuse to stand still
AI isn't just another tool in the stack; it's changing how marketing gets done. SitecoreAI helps teams move faster, make smarter decisions, and deliver more relevant digital experiences by combining AI agents with intelligent automation and enterprise governance across the marketing lifecycle.
Move faster with AI-powered decisions
Turn customer data into action with AI-assisted insights and recommendations that help marketers prioritize what matters and confidently make decisions at the speed of business.
Scale content without sacrificing quality
Accelerate content creation and optimization with AI-assisted workflows that help teams produce more personalized experiences while keeping every asset aligned to brand standards, approvals, and governance.
Deliver experiences that keep customers coming back
Power AI-assisted search, personalized recommendations, and conversational experiences that help customers discover the right content, products, and support to create digital experiences that drive engagement and conversion.
Get started with AI
Deliver the experiences customers crave.
Conversion optimization
Help customers find what they need faster and connect with what matters most, every time.
Digital Asset Management
Organize, find, and deliver assets fast with a platform that fuels on-brand experiences.
Content Management System
Manage, design, and create moments that scale with your ambition.
Quick answers for decision-makers
An AI-ready digital experience platform should connect content, data, personalization, search, analytics, automation, and AI in a governed environment. SitecoreAI brings these capabilities together with CMS, AI agents, intelligent workflows, and AI visibility insights, helping marketers create, personalize, optimize, and improve experiences while understanding how their brand shows up across both traditional and AI-powered discovery.
Look beyond individual AI features. An enterprise AI marketing platform should connect content, data, personalization, optimization, governance, and AI so teams can improve digital experiences without adding another disconnected tool to the stack. The right choice will depend on your existing technology, scale, security requirements, and operating model.
Give AI strong source material to work from. Clear, current, authoritative content, consistent product and brand information, and strong governance help AI systems understand what your brand does and reduce the risk of outdated or conflicting information shaping AI-generated answers. Monitoring how your brand appears across AI experiences can then help teams identify gaps and improve that information at the source.
AI works best as an extension of marketing expertise, not a replacement for it. Marketers should set the strategy, provide customer and brand context, define guardrails, review important decisions, and determine where automation adds value. AI can then take on more of the repetitive and complex work around them, giving marketers more time to focus on judgment, creativity, and the experiences they want to deliver.
An agentic marketing platform goes beyond adding AI to individual tasks. AI agents can coordinate work across connected content, data, personalization, and optimization, while marketers provide the goals, brand context, permissions, and approvals that keep the work on track.
AI-ready content is accurate, well-structured, current, and grounded in clear brand context. Strong metadata, governance, and reusable content also make it easier to put AI to work across creation, personalization, search, and other digital experiences while maintaining consistency and control.
AI is more useful when it understands the customer, the content available, the brand, and the outcome a marketer is trying to achieve. Connecting trusted data and rich context helps AI generate more relevant recommendations, personalize experiences more effectively, and take actions grounded in the business rather than relying on generic inputs. The more useful context AI has to work with, the more useful its output can become.
AI discovery is how people find information, products, services, and brands through AI-powered search, assistants, and agents. As more research and evaluation happens within AI-generated experiences, marketers need to understand how their brand is represented and make sure AI systems have accurate, useful content to work from. That makes AI discovery an important part of how brands earn attention, trust, and consideration.