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A complete digital experience platform

World-class content management combined with deep data insights deliver omnichannel, personalized interactions in real time.

Design and deliver for the web and beyond

In Sitecore® Experience Platform™, marketers access essential tools from one intuitive user interface operating off one experience database. Data in Sitecore® Experience Database™ is processed by Sitecore Cortex™ machine learning to deliver transformational insight that improves business results.

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Sitecore Experience Platform - integrated digital marketing

Versatile, integrated digital experience platform

Sitecore XP empowers marketers with comprehensive digital marketing tools, a holistic view of customer needs, and machine learning-generated insights—all culminating in highly effective personalized experiences helping you get to market faster with lower TCO.


Whether used as a full digital marketing platform or integrated with other complementary best-of-breed solutions, Sitecore XP offers marketers and developers the freedom, flexibility, and speed to simply reach your customers where they are as a perfect fit to any martech environment.

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Sitecore XP uniquely collects and connects real-time customer data and interactions from all visits, campaigns, and third-party systems over time; stores them in the Sitecore® Experience Database™; then generates real-time actionable insights with Sitecore Cortex™ machine learning for high-impact results.

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Sitecore XP delivers personalized experiences across the channels of today—with Sitecore Omni™—and scales to support the channels of tomorrow, from social, web, and mobile to point-of-sale, kiosks, IoT, AR, VR, and mixed reality.

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Sitecore XP digital platform features


Every historical customer interaction, behavior, profile and activity is captured and stored in Sitecore® Experience Database™, enabling powerful analytical insights that lead to exceptional customer engagement and higher return on investment.

Sitecore xConnect™

APIs that let your developers connect and collect data between Sitecore and almost any other system including CRMs, POS, ERPs, PIMs, third-party email, analytics, and social platforms—with special integration to Microsoft Dynamics 365 for Retail, Microsoft Dynamics 365 for Sales, and Salesforce CRM and Marketing Cloud.

Sitecore Cortex™

Advanced machine learning algorithms and ML-engine delivers content tagging, segmentation discovery, and automated personalization recommendations across both native and third-party customer data.

Marketing automation

Marketing automation gives you omnichannel marketing at scale. Combine with Sitecore Email Experience Manager for emails at scale or integrate with another delivery mechanism, such as SMS, to truly witness the power of marketing at scale.

L’Oréal chooses Sitecore for digital transformation

Through this program, we have now built a common platform, a marketplace of functionalities so every brand and country can concentrate again on providing the best experience for our consumers.

Lubomira Rochet
Chief Digital Officer, L’Oréal Global
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Lubomiro Rocher  Chief Digital Officer, L’Oréal Global

Gartner: Sitecore a Leader in Digital Experience Platforms

In the first Gartner Magic Quadrant for Digital Experience Platforms, Gartner placed Sitecore in the Leader quadrant. We believe Sitecore XP delivers on the promise of a digital experience platform. Read the report to find out why we were named a Leader.

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Gartner Magic Quadrant for Digital Experience Platforms (DXP) 2018

How to buy

Our flexible packaging options mean you can buy exactly what you need or future-proof yourself with a lot more. And you have the choice of deploying in the cloud, on-premise, or something in between.

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Take a closer look at the Sitecore Experience Cloud