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World-class personalization at scale

Sitecore Experience Platform

A powerful content management system (CMS) is just the start. Sitecore Experience Platform™ (XP) also combines customer data, analytics, AI, and marketing automation capabilities to nurture customers throughout their journey with personalized content in real-time, across any channel.

Create unmatched personalized customer experiences with Sitecore XP

  • Deliver personalized content across channels and at scale with a single platform
  • Connect with customers across the globe with multisite and multilingual content management
  • Understand your audience with a central repository for customer engagement data
  • Future-proof implementations with headless options that power the ability to create content once and display it across touchpoints
  • Continuously optimize experiences with native analytics, testing, optimization, and machine learning capabilities
Experience Platform Illustration


Conquer omnichannel delivery

Siloed content and channel management hinder productivity and can be a nightmare for marketers. Sitecore XP’s headless CMS delivers experiences on any digital device, channel, or touchpoint — seamlessly.

Discover Sitecore Headless Discover Sitecore Headless

”Instead of having to make big and slow changes on a semi-regular basis, we can constantly change and optimize.”

Bryan Meredith

Head of Digital, Rabobank

See the Rabobank story See the Rabobank story


Accelerate personalization with AI

Sitecore AI Auto-Personalization is the only solution that automatically identifies visitor trends, creates customer segments, and modifies page elements to deliver a unique, 1:1 experience.

Discover Sitecore AI Discover Sitecore AI


Gain deep customer insights

Capturing and controlling data helps you get an end-to-end picture of customer interactions throughout their journey, while keeping costs down and controlling for privacy. Sitecore enables you to collect data from any source and control it from a single location. 

Discover the Experience Database Discover the Experience Database


Automate your cross-channel campaigns

Nurturing relevant online conversations keeps your brand top-of-mind. With Sitecore XP’s marketing automation, you can strategically use drag-and-drop to natively plan interactions and triggers.

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Personalize to engage your audience

Tailoring your experiences to your customers’ wants and needs boosts conversions. See how Sitecore XP provides real-time personalization — right down to the individual visitor.

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Rapid deployment options

Sitecore Containers support rapid infrastructure-as-a-code deployment and more efficient solution and team onboarding with modern Docker and Kubernetes technology.

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Put content at the center of your marketing

See how Sitecore XP seamlessly integrates with Sitecore Content Hub

Learn more about Content Hub Learn more about Content Hub

A full range of features

Using Sitecore XP means you benefit from robust digital marketing capabilities, including Sitecore XM’s industry-leading web content management features.

Experience Editor

WYSIWYG editor to easily make changes on the page

Sitecore AI

Cloud-based AI available to add on for automated, 1:1 personalization

Sitecore Cortex®

Out-of-the-box or customizable machine learning architecture

Enhanced editing experience

User-friendly editing environment for faster authoring provides analytics for real-time contextual insights

Sitecore Experience Database™

Big data repository tracking all site visits and user behavior over time

Sitecore® Experience Accelerator (SXA)

Drag-and-drop, user-friendly interface for non-technical content authors

Marketing automation

Automate moments in the customer journey and scale manual marketing tasks

Sitecore Experience Profile™

Compiles lifetime behavior of contacts that have interacted with your brand

Sitecore® JavaScript Services™ (JSS)

React, Angular, and Vue frameworks for Sitecore development through JavaScript


Optimizes every experience with simple A/B or multivariate testing

Path Analyzer

Tracks every user journey path to determine what's working and what's not

Media Library

Manage images, documents, videos, and audio files

Campaign Creator

Step-by-step tool for creating, publishing, and reporting on multichannel campaigns

Experience Analytics

Over 80+ out-of-the-box reports to monitor traditional web metrics


A user-friendly way to create engaging forms and collect visitor data

Data Exchange Framework

Integrate third-party content, analytics, and other data

Sitecore Containers

Support rapid deployment and more efficient solution and team onboarding


Flexible and scalable search options

Sitecore xConnect™

Service layer between the database and authenticated client

Sitecore Universal Tracker

Capture interactions online and offline on any device in any state

List Manager

Manage large dynamic lists to accurately deploy marketing


Consistent client-server communication in applications

Device Detection

Detects visitor device details and locates them based on their IP address

Sitecore Identity

Membership capabilities with single sign-on across all Sitecore applications

Sitecore Publishing Service

Reduce the amount of time it takes to publish volumes of items

Salesforce Connectors

Integrate Sitecore with Salesforce CRM and Salesforce Marketing Cloud to unify data, improve CX, and speed time to market

Microsoft Dynamics CRM integration

Sitecore Microsoft connectors enable powerful bidirectional data exchange with Dynamics CRM

Add ons

Sitecore add-ons

Ensure a cohesive experience across channels

See add-ons See add-ons

Sitecore Experience Commerce®

Unleash the full power of e-commerce

Discover the solution Discover the solution