Build the business case
There’s no getting around it: Moving to a new CMS is an investment, and it’s important to formally justify the costs to the business as early as possible.
That means telling the right story to the right people: features and benefits to content and development teams, and a compelling return on investment (supported by a watertight business case) for financial gatekeepers.
Investing in a new CMS can generate a multitude of benefits. But it’s helpful to group CMS ROI into three core pillars: Business impact, operational efficiency, and technology savings.
Start with clear, deliberate reasons for change
It’s a good idea to build a strong, deliberate business case for choosing a new CMS solution right from the beginning. This will be helpful to refer back to as you become immersed in the selection process.
Some potential reasons might be:
- Your current CMS doesn’t integrate well with other technologies such as CRMs, experience platforms, and commerce solutions
- You want to consolidate multiple websites under one CMS, to lower the management costs and increase efficiencies
- Your CMS might be too difficult for non-technical content team members to use
- Your CMS might not be extensible enough for your developers to quickly react to market developments
Don’t try to manufacture these reasons in isolation. Go out to the business and ask for input from a variety of stakeholders across the business, including from content teams, developers, IT leaders, and an executive sponsor.
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