As AI evolves, the brands leading the way are using it to rethink how marketing works.
That’s the focus of Sitecore Symposium 2026.
This November 10-12, we’ll be exploring how leading organizations are moving from AI experimentation to confident, stategic action.
Want to be part of the agenda? We’re inviting you to share your experiences and power the conversation by submitting a proposal for a breakout presentation, demo, fireside chat, or workshop.
As part of your submission, you’ll be asked to choose one of our four session tracks and up to five topics that align with your proposal.
Align your session
As part of your submission, you’ll be asked to choose one of our four session tracks and up to five topics that align with your proposal.
Session tracks:
- Brand visibility and content management
- The alternative AI-native content supply chain
- Orchestrating experiences with agents
- Rewiring your martech stack
Topics:
Select up to 5 topics that best describe your session content* (These session tags will help attendees filter sessions by topic)
- Accessibility
- AEO/GEO
- Agentic AI
- Analytics
- Architecture and scale
- Artificial intelligence
- Cloud and SaaS strategy
- Commerce
- Content management systems (CMS)
- Content strategy and operations
- Conversion optimization and search
- Customer data
- Development (frontend, backend)
- DevOps
- Digital asset management (DAM)
- Digital experience design and optimization
- Digital experience strategy
- Digital transformation
- Information security and data privacy
- Marketplace
- Omnichannel strategy
- Search
What makes a submission stand out?
The strongest submissions don’t just describe a project. They tell an engaging story.
When creating your submission, you should include:
- The challenge you faced
- The decisions you made
- The outcomes you achieved
And most importantly, tell your story in a way that feels real, specific, and grounded in experience.
Tell the story only YOU can tell
This year’s theme is about transformation and real change.
That means your submission should offer:
- A clear point of view on how marketing is evolving for your organization
- A first-hand perspective on what’s working (and what’s not)
- Insight into how you’re turning experimentation into strategic action
The most compelling entries don’t try to sound perfect. They show what actually happened, the lessons learned, and the challenges that made the wins even sweeter.
Be original in both thinking and voice
AI is central to this year’s conversation. But our judging panel won’t be impressed by the most polished stories. They’re looking for authenticity.
Your submissions should:
- Be written in a distinct, human voice
- Reflect your own perspective and experience
- Feel thoughtful and original
- Avoid generic, high-level language in favor of real insight
The more unique and original your submission, the stronger chance you have at securing a place on the agenda.
Focus on real, measurable impact
At Symposium, great ideas matter. But results matter more.
Your story should clearly demonstrate:
- What changed as a result of your project
- How Sitecore solutions were used to drive that change
- What outcomes you delivered, with measurable results where possible
This is what brings your story credibility and what helps it resonate with the audience.
Show how you’re moving from experimentation to action
Make your submission count
Submissions for Call for Speakers are open June 11 - July 2, 2026.
Submissions for the Digital Impact Awards are open June 11 - July 10, 2026.
AI experimentation is a given, but few organizations are scaling it successfully.
The submissions that stand out will show:
- How you’ve moved beyond testing and pilots
- How you’ve operationalized AI in your marketing workflows
- How you’re driving consistent, repeatable outcomes