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Customer data management

Understand every user and uncover trends with customer and journey insights

Understand your users and uncover trends

Understand every user and uncover trends with customer and journey insights

  • Track behaviors across channels
  • Integrate all your customer data seamlessly
  • Understand every customer in every moment
  • Share data across your ecosystem
  • Leverage the power of analytics and AI
Customer Data Management

There are many ways we can help

We can answer your questions, share more insights, and invite you to upcoming events to learn from your peers.

 
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Together, we’ll explore your vision to see how we can help you create unforgettable digital connections.

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Gather cross-channel data in one place

Your customer data is scattered. How do you combine all your sources?

Consolidate omnichannel data

No more data silos. Sitecore’s data solutions including xDB, CDP and xConnect™  allow brands to collect interaction data from all channels – both online and offline – to deliver actionable insights for your whole organization.

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Put your data to work

With centralized, unified data, it’s time to put your data to work. Activate omnichannel data to identify segments of users based on common attributes and behaviors to deliver impactful personalized experiences.

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See the full picture

Get an end-to-end perspective on customer interactions and audience-segment insights across touchpoints with deep data to inform marketing efforts

Customer data managed

Understand every user and uncover trends with customer and journey insights

  • Track behaviors across channels

    Capture every click, search, tap and buying signal from any digital touchpoint and leverage actionable insights.

    holistic customer
  • Integrate all your customer data seamlessly

    Ingest data securely from your SCV, CRM, ESP, DMP, POS and more via stream, batch and interactive APIs.

    realtime segmentation graphic
  • Share data across your ecosystem

    Leverage real-time and historical customer data for in-session personalisation on any channel.

    data synergy graphic
  • Understand every customer in every moment

    Recognize and engage existing or new users in-the-moment with live audience segmentation.

    audience retargeting graphic
  • Leverage the power of analytics and AI

    Combine predictive analytics and AI with your data to understand and influence customer journeys.

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INSIGHTS BLOG

How AI-powered CDPs drive exceptional CX

David Schweer

VP - Product Marketing, Sitecore

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