Your customer data is scattered. How do you combine all your sources?
Consolidate omnichannel data
No more data silos. Sitecore’s data solutions including xDB, CDP and xConnect™ allow brands to collect interaction data from all channels – both online and offline – to deliver actionable insights for your whole organization.
Put your data to work
With centralized, unified data, it’s time to put your data to work. Activate omnichannel data to identify segments of users based on common attributes and behaviors to deliver impactful personalized experiences.
See the full picture
Get an end-to-end perspective on customer interactions and audience-segment insights across touchpoints with deep data to inform marketing efforts
Customer data managed
Understand every user and uncover trends with customer and journey insights
Track behaviors across channels
Capture every click, search, tap and buying signal from any digital touchpoint and leverage actionable insights.
Integrate all your customer data seamlessly
Ingest data securely from your SCV, CRM, ESP, DMP, POS and more via stream, batch and interactive APIs.
Share data across your ecosystem
Leverage real-time and historical customer data for in-session personalisation on any channel.
Understand every customer in every moment
Recognize and engage existing or new users in-the-moment with live audience segmentation.
Leverage the power of analytics and AI
Combine predictive analytics and AI with your data to understand and influence customer journeys.
Customer Data Platforms vs Data Management Platforms
Download the infographic to understand the differences and similarities between a CDP (Customer Data Platform) and a DMP (Data Management Platform), and which one is better suited to your business needs