An end-of-life platform meets new growth ambitions
TMG’s digital ecosystem was no longer fit for purpose. Its existing website, built on Drupal, had reached end-of-life and was increasingly difficult to maintain, limiting TMG’s ability to evolve its digital presence or support future growth. The user experience felt dated and marketers struggled to keep content fresh and consistent across both Australian and New Zealand sites, often duplicating work manually due to a lack of efficient content management tools.
The disruption caused by COVID-19 further amplified these challenges. As a travel-dependent business, TMG placed its brand into hibernation and relaunched in early 2022 with a significantly expanded strategy. Alongside its core retail offering, the business introduced two new growth pillars: wholesale (B2B) and ecommerce, including a global-first same-day delivery and click-and-collect service for foreign cash. While these innovations were backed by exceptional customer service, TMG’s digital platforms were at varying levels of maturity and failed to deliver a consistent customer experience across channels.
Internally, TMG operated with a lean marketing team of just 2-4 people and minimal dedicated technical resources, relying largely on shared services across the wider organization. This made ongoing website maintenance and updates slow and inefficient, often requiring developer support for even simple changes.
To support its relaunch, expansion into new markets, and evolving customer expectations, TMG needed a modern digital platform that empowered marketers to move quickly and independently, delivered a refreshed and consistent brand experience, and could scale without adding technical overhead.
Rebuilding fast without rebuilding twice
To support its post-COVID relaunch and ambitious growth plans, TMG partnered with Deloitte to implement Sitecore’s CMS capabilities as the foundation of a modern, scalable digital experience platform. The strategy focused on speed-to-market, marketer empowerment, and long-term flexibility.
Within just 17 weeks, redesigned Australian and New Zealand websites were launched using a new design system and uplifted UX/UI, aligning the digital experience with TMG’s brand vision of becoming the most loved and easy-to-use travel finance business. This refreshed experience ensured consistency across markets while establishing a strong baseline for future digital innovation.
Central to the approach was enabling TMG’s small marketing team to work independently. Sitecore’s enhanced authoring tools allowed marketers to easily create, reuse, and localize content across regions without reliance on developer support, reducing duplication and accelerating content updates.
Seventeen weeks seemed impossible at the outset, but our team was determined not to let our legacy platform hold us back. Partnering with Deloitte and Sitecore gave us the foundation to move fast without cutting corners. We've gone from struggling to maintain basic content consistency to rapidly publishing pages, content, and features that are really driving significant growth. We've got some big moves in the pipeline over the next 12-18 months and Sitecore will be key to delivering on these.
Built on a modular, composable architecture, the platform was designed to scale with the business. New regional sites can now be deployed in days rather than months, giving TMG the agility to expand into new markets, channels, and offerings as the business continues to evolve.
Stronger conversions, smarter operations
The new Sitecore-powered platform delivered immediate business impact, not only improving digital performance but fundamentally changing how Travel Money Group operates day-to-day. With a modern, consistent experience across regions and channels, customers engaged more deeply with TMG’s digital services, translating into stronger online and offline outcomes.
Improved discoverability and usability drove higher-quality engagement across key journeys, from currency calculation to store discovery, directly supporting in-store conversion. Even as overall traffic declined year-over-year, the platform delivered significantly stronger results, demonstrating that TMG was attracting and converting more valuable customers rather than simply more visitors.
Just as importantly, the transformation unlocked internal efficiency. TMG’s small marketing team can now maintain and evolve the website independently, publishing updates and new pages significantly faster without relying on developer support. This shift reduced operational friction, eliminated unnecessary duplication, and enabled marketers to focus on optimization and growth rather than administration.
Underpinning these gains was a measurable uplift in site performance, accessibility, SEO, and speed, reinforcing TMG’s commitment to delivering an inclusive, high-quality digital experience at scale.
"This partnership shows what’s possible when three leading brands work as one. Travel Money Group’s customer-centric vision, Deloitte’s delivery expertise, and Sitecore’s best-in-class technology have created a platform ready for rapid growth, innovation, and customer delight," concludes Troy Outtram, Sitecore Alliance Lead Partner, Deloitte Digital.
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