AI is rewiring the rules of marketing.Join us at Symposium 2026
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WEBINAR

Win Patients with the Right Digital Strategy and Engaging Experiences

Discover how you can provide exceptional patient experiences and the benefits that come with them.

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Available on demand

Win Patients with the Right Digital Strategy and Engaging Experiences

Are you looking for ways to elevate your digital experiences and engagement to deliver better outcomes for your patients and your business? Don't miss this webinar with Sitecore and Avanade.

You'll discover how to leverage the power of Sitecore technologies to deliver personalized, omnichannel, and secure digital experiences.

BONUS: Participants will walk away with information on how to build your own 2025 digital strategy roadmap including where to start and how to build your business case.

Topics our panel of experts will explore:

  • How to design personalized patient experiences that can enhance patient/consumer acquisition, engagement and conversion with natural language search, virtual concierge capabilities, generative AI and more.
  • Where to find operational cost reductions across the digital care journey.
  • What’s next on Sitecore’s roadmap for future innovation.

About the presenters

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Adeline Ashley

Global Head Industry and Value, Healthcare, Sitecore

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Erik Barnett

Healthcare Advisory and AI Innovation Lead, Avanade

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Joe Kehoe

Customer Experience Strategy Lead, North America, Avanade 

Adeline-Ashley.webp

Adeline Ashley

Global Head Industry and Value, Healthcare, Sitecore

Adeline Ashley is a digital transformation and customer experience expert with over two decades of expertise in healthcare, energy, and technology sectors. As Head of Industry Value, Healthcare at Sitecore, she leads transformative initiatives across major industries, specializing in healthcare and energy verticals. She is the author of " The Agentic Loop

How Humans + AI Build Experiences That Learn," and previously served as Director of Digital Strategy and Innovation at ProMedica, where she led comprehensive digital transformation initiatives. Her career includes successful collaborations with Anthem and Southern California Edison, implementing data-driven solutions to enhance customer experience. A serial entrepreneur, Ashley has launched several successful ventures while consistently delivering innovative marketing solutions that drive brand awareness and improve customer engagement.

Erik Barnett

Healthcare Advisory and AI Innovation Lead, Avanade

Erik has 15+ years’ experience in healthcare technology as both a clinician and business leader. In addition to leading Avanade’s health and life sciences approach around generative AI, he works with clients to focus on responsible AI (RAI), enhance the patient experience, discover new ventures to facilitate consistent growth and manage costs.

Joe Kehoe

Customer Experience Strategy Lead, North America, Avanade 

Joe is an experienced digital strategist, experience strategist, change management practitioner, storyteller and team leader with 15+ years of experience working with clients to build transformational digital strategies, roadmaps and business cases. He drives results with cross functional teams globally, regionally and locally.

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