Customer-centricity drives digital transformation

CWB Financial Group is a diversified financial services organization providing highly proactive specialized service to business and individuals across Canada. Since 1984, CWB has grown from a single branch in Edmonton, Alberta, to a national presence. The new website journey for customers starts with the question, “What would you like to do?”, representing a profound transformation from an older-generation brochureware site to a customer-centric powerhouse that extends CWB’s longstanding relational focus into the digital world. 

As CWB continues to build a differentiated digital banking experience for prospective and existing clients, Sitecore enables us to give them the information and advice they’re looking for when and how they want it.

Angela Saveraux

Assistant Vice President of Marketing and Public Relations, CWB Financial Group

Company Size

2,100 employees


Financial Services