Customer-centricity drives digital transformation
CWB Financial Group is a diversified financial services organization providing highly proactive specialized service to business and individuals across Canada. Since 1984, CWB has grown from a single branch in Edmonton, Alberta, to a national presence. The new website journey for customers starts with the question, “What would you like to do?”, representing a profound transformation from an older-generation brochureware site to a customer-centric powerhouse that extends CWB’s longstanding relational focus into the digital world.
As CWB continues to build a differentiated digital banking experience for prospective and existing clients, Sitecore enables us to give them the information and advice they’re looking for when and how they want it.