Honorable Mentions 2019

American Heart Association (AHA) sees its digital presence as a key tool in every aspect of its mission. However, the organization was limited by a content management system that had not been redesigned in a decade. In addition to the AHA website having grown visually out of date, it also did not offer content in a way today’s audiences wish to consume it. Altering content had also grown cumbersome to update and the AHA was also seeking a new way to leverage analytics to personalize communication.