Case Study

PUMA achieves winning results with new digital experience

Corporate website delivers on brand promise with speed and efficiency

Sitecore Honorable Mentions

Align web experience with corporate brand promise

To live up to its claim "Forever Faster", PUMA felt fast site performance was crucial. PUMA worked with UDG to create a better experience for end users with fast loading times, and for internal stakeholders through an improved content management process.

The new site reflects our brand promise by delivering a faster, better experience for all our users.

Pia Madison

Head of Employer Branding & HR Communications, PUMA

Company size

14,700 employees

Industry

Retail

Region

Germany

Challenge

Increase site performance to mirror brand promise: Forever Faster
Improve content handling process and increase output time
Simplify back-end operability
Achieve a 1:1 user experience at global scale

Solution

Sitecore Experience Platform (XP 9.1)
Sitecore Experience Accelerator (SXA)
Sitecore JavaScript Services (JSS)
Integrations:
- Workday HR Management software (global integration)

Result

SEO increased by 84%
Increased backlinks by 336% and domains by 261%
Reduced page load time by 72%
Increased keywords in top positions by 32%
Decreased 404 pages by 96%
20% increase in applicants compared to the old PUMA corporate website

Flexibility, reliability, scalability, and personalization

The new site has given internal PUMA stakeholders (Corporate Communications, HR, Innovation, Sustainability, Investor Relations) a flexible, adaptive and modular way of telling stories, and customers of the primary stakeholders, a one-stop-shop for all corporate and career-related topics. Particularly, the candidate experience has improved with a global job finder and interconnected local pages with team insights and relevant content.

Gold Solution Partner

UDG United Digital Group is the leading agency for digital marketing in Germany. The agency develops digitalization strategies for brands, implements unique brand experiences and brings these to measurable success. UDG United Digital Group combines highly innovative and experienced individual expertise in order to develop an efficient holistic agency model that benefits brands. UDG United Digital Group consistently delivers results for the whole range of existing disciplines.

Learn more about United Digital Group