easyJet is Europe’s leading airline. It has over 600 routes in 30 countries, over 200 aircraft, and served over 55 million passengers. The web site supports 14 languages and attracts visitors from 221 countries.
SITECORE EXPERIENCE AWARDS
easyJet
How Europe’s leading airline personalized 19 websites and increased revenue.
Challenges
- Provide relevant content for its customers
- Existing CMS couldn’t offer meaningful personalization
- Delivered generic content
- Couldn’t provide user’s preference or locality
- Wanted personalize home page for every visitor
- Make travel planning easier
- Convert home page visits into engaged customers
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Marketing Automation
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
Results
- Create seamless user journey with Inspire Me tool
- Quickly change content easily
- Incorporate site into campaigns
- Cross site personalization
- Mobile usage up from 23% to 48%
- Tablet use up from 43% to 63%
- Bookings doubled from February to April
- Overall conversions to booking up 6%
- Site has been recognized by UX UK Awards
Platinum Solution Partner
Valtech is a global digital agency with expertise in technology, innovation, marketing, and experience design, and has a core passion for addressing transformational business challenges for clients. Valtech holds the belief that differentiation comes from orchestrating seamless experiences around the customer—by rethinking the customer journey and implementing the right, fully connected solution.
Learn more about Valtech
