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Tourism Ireland

Tourism Ireland logo

Tourism Ireland saw higher conversions with Sitecore

Honorable MentionBest Digital Experience Transformation
Project brief

Ireland.com is a fundamental part of the global tourism strategy for the islands of Ireland. In 2019, Tourism Ireland set an ambitious goal of bringing in 12 million visitors to the country by 2022. The new Ireland.com is the linchpin in this strategy: personalizing journeys at scale, guiding visitors from planning to visit, and helping them enjoy and appreciate the wonders of the land.

Tourism Ireland website screenshot

Capabilities

XP

About

Tourism Ireland

EMEA

Travel and Hospitality

SOLUTION
  • Sitecore® Experience Platform™ (XP)
  • Sitecore Experience Database™ (xDB)
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