Acrisure boosts direct-to-consumer engagement with Sitecore

With over 20 years’ experience in the insurance and financial services industry, Acrisure is on a trajectory of unprecedented growth including both international expansion and business development in the direct-to-consumer market. Known for its focus on innovation and fintech capabilities, Acrisure recognized that to engage effectively with consumers, it must offer seamless and personalized digital experiences. Acrisure needed a platform to integrate its internal AI capabilities and streamline content creation to deliver relevant, contextual, and personalized experiences that deepen user engagement.

Acrisure built its new consumer-focused website on Sitecore XM Cloud, leveraging Sitecore’s composable, dynamic, and scalable architecture. By also integrating Sitecore Personalize, the website can power digital experiences for consumers shaped by user interaction and preferences, all while improving its conversion rate optimization. Sitecore’s modern experience platform also seamlessly integrates with Acrisure’s other digital models and AI technologies, including its Google Cloud Platform, which eliminates latency and improves overall performance.

Launched in just four months, Acrisure's new website brings its engagement strategy to life with a compelling brand story, seamless user experiences, and personalized customer journeys. Using Sitecore, the company has significantly boosted operational efficiency for its digital marketing team, providing them with intuitive tools to create and manage content quickly and easily. The site now boasts 100% faster page loading speeds, and a dramatic increase in Google Lighthouse scores and an 80% increase in SEO scoring.