Sitecore Experience Awards

Caleres

SEA category: Most sophisticated implementation
Icon Trophy SVG

Category Winner

Project brief

Caleres, a portfolio footwear company with more than 15 brands, has modernized its e-commerce platform.

About

Caleres

Retail

North America

Products

XP

CHALLENGE

Modernize e-commerce experience

  • Grow online business, streamline operations
  • Enable connections into existing systems
  • Process inventory records from stores nightly
  • Provide a contemporary search experience
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Database (xDB)
  • Sitecore Experience Commerce (XC 9.3)
  • Sitecore Commerce Connect
  • Sitecore Experience Accelerator (SXA)
  • Sitecore Services
  • Integrations include:
    • Azure (PaaS)
    • Coveo
    • Apple Pay
    • Google Pay
    • Salesforce Marketing Cloud
    • AWS Cognito
OUTCOME

Aligned content and commerce

  • Implemented scalable solution
  • Provided convenience features such as Buy Online, Pickup in Store
  • Enabled brand managers to incorporate content more directly
  • Increased customer engagement
  • Improved conversion rate by 25%
Rba Consulting

Rba Consulting

RBA + Sitecore = Designed to Deliver.