Sitecore Experience Awards

Carlisle Construction Materials

SEA category: Most intelligent content optimization
Project brief

Carlisle Construction Materials, created interactive experiences to enable users around the world to quickly find the products best suited for their specific region needs.

About

Carlisle Construction Materials

Construction

North America

Products

XP

XM

CHALLENGE

Develop a flexible platform for two sites supporting 50 countries

  • Streamline user search experience for assembling documents from library
  • Drive engagement and generate leads
  • Provide customers with critical data
  • Consolidate various web projects under a single platform
  • Offer ability for global users to quickly find roofing products
SOLUTION

Solutions used

OUTCOME

Migrated 10-year-old platform, saved $50,000 in website development costs

  • Doubled engagement score to 25,000
  • Implemented the CCM “Roofing System Selector Tool,” achieved engagement score of 1,600
  • Engaged customers with chat bot
  • Increased page views by 30%
  • Decreased bounce rates for each site by 4% and 8%, respectively
  • Established better connections with customers
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