CUSTOMER STORY
California Teachers Association improves members’ digital experiences with Sitecore XM Cloud.
Transitioning to Sitecore’s composable CMS and AI-powered search solutions boosts performance for 300,000+ CTA members by more than 60%.
67%
Faster website response time.
40%
Higher mobile PageSpeed performance.
45%
Increased desktop PageSpeed performance.
Founded in 1863, the California Teachers Association (CTA) is dedicated to the fight for equal access, justice, and resources for all of California’s students, teachers, and classrooms. When presented with the opportunity to reimagine its Member Benefits website, the organization elected to migrate to a composable digital experience platform built on Sitecore XM Cloud and Sitecore Search. The new site offers enhanced user experiences and AI-assisted search, as well as easier management and lower total cost of ownership.
About
California Teachers Association Member Benefits
Government
North America
Products
XM Cloud
Search
Providing intuitive member experiences.
The California Teachers Association Member Benefits website is a vital gateway for members to access tools and resources such as insurance, financial services, assistance with life events, a disaster relief fund, travel discounts, and retirement planning. The site needs to offer members intuitive experiences so they can easily find the help they need. “We wanted a high-performing, feature-rich digital experience platform that would simplify management while providing enhanced member experiences and better search capabilities,” said CTA’s Member Benefits and Risk Management supervisor, Henry Ahn.
Migrating to Sitecore’s cloud-native, composable platform.
Leveraging its longstanding confidence in Sitecore technology and trusted relationship with Sitecore Gold solution partner, Oshyn, CTAMB elected to migrate to a headless, composable approach. Oshyn rebuilt the members-only CTAMB website on Sitecore’s next-generation, cloud-native technologies with Sitecore XM Cloud and AI-based Sitecore Search to further enhance the user experience. The solution integrates with Azure B2C for member access and MS Dynamics CRM for member communications and management of critical user data related to member insurance products.
Faster performance and improved search boosts user experiences.
With Sitecore’s composable technologies at its core, the new website delivers enhanced user experiences, with 67% faster response times. PageSpeed performance has also improved by 40% for mobile and 45% for desktop devices. These improvements bolster SEO and lead to higher search engine rankings. The AI-powered search functionality in Sitecore Search ensures users can find relevant content rapidly and accurately across CTA’s Member Benefits website. The automated upgrades innate to Sitecore’s cloud-based solutions reduce ongoing maintenance requirements and total cost of ownership, in addition to delivering improvements for users.
Sitecore XM Cloud also enables greater agility, with significantly faster set-up times when creating new environments. “Our performance scores have gone up, our website is so much faster, and the experience on the backend is smooth,” said Vicki Rodgers, CTA’s Manager of Member Benefits and Risk Management.
With faster performance and optimized content, we are providing better online experiences for our educator members, and easier access to the tools and resources they need to enhance their careers and their lives.