SITECORE EXPERIENCE AWARDS

easyJet Holidays

easyJet

How Europe’s leading airline personalized 19 websites and increased revenue.
Project brief

easyJet is Europe’s leading airline. It has over 600 routes in 30 countries, over 200 aircraft, and served over 55 million passengers. The web site supports 14 languages and attracts visitors from 221 countries.

About

Easyjet

Travel and Hospitality

UK

Products

XP

CHALLENGE

Provide relevant content for its customers

  • Existing CMS couldn’t offer meaningful personalization
  • Delivered generic content
  • Couldn’t provide user’s preference or locality
  • Wanted personalize home page for every visitor
  • Make travel planning easier
  • Convert home page visits into engaged customers
SOLUTION

Solutions used

OUTCOME

Create seamless user journey with Inspire Me tool

  • Quickly change content easily
  • Incorporate site into campaigns
  • Cross site personalization
  • Mobile usage up from 23% to 48%
  • Tablet use up from 43% to 63%
  • Bookings doubled from February to April
  • Overall conversions to booking up 6%
  • Site has been recognized by UX UK Awards
See the project
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