HSBC CMB (commercial bank)

HSBC

HSBC UK saw a large increase in leads with Sitecore

HSBC commercial deployed a new proposition in 50 markets with Sitecore.

Honorable Mention

Best Digital Experience Transformation

45%

lead increase in Canada

15%

lead increase in Australia

5x

more likely to express interest in contacting HSBC

Project brief

HSBC Commercial Banking uses relationship managers and digital capabilities to connect businesses with opportunities by: meeting customers’ financial needs, providing trade and treasury services, and enabling access to products and services. Analog Folk created a new customer-centric and data-led experience to start learning customer behaviors, in order to determine future product releases and new content development — ultimately positioning HSBC Commercial Banking as a partner to SME businesses and corporates.

HSBC webpage

About

HSBC CMB

Financial Services

EMEA

Products

XP

XM

SOLUTION
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