HSBC CMB (commercial bank)
HSBC UK saw a large increase in leads with Sitecore
HSBC commercial deployed a new proposition in 50 markets with Sitecore.
Honorable Mention
Best Digital Experience Transformation
45%
lead increase in Canada
15%
lead increase in Australia
5x
more likely to express interest in contacting HSBC
Project brief
HSBC Commercial Banking uses relationship managers and digital capabilities to connect businesses with opportunities by: meeting customers’ financial needs, providing trade and treasury services, and enabling access to products and services. Analog Folk created a new customer-centric and data-led experience to start learning customer behaviors, in order to determine future product releases and new content development — ultimately positioning HSBC Commercial Banking as a partner to SME businesses and corporates.
About
HSBC CMB
Financial Services
EMEA
Products
XP
XM
SOLUTION