Case study

Melexis re-imagines its corporate online presence

Supplier of semi-conductors realigns marketing communication with historic achievements and future ambitions
Project brief

Melexis, the Belgian-based global manufacturer of semi-conductors and sensors, knew its marketing communication was getting out of sync with its historic achievements and future ambitions. The company’s growth ambitions and entry into new markets required a branding overhaul and a re-imagined corporate online presence.

About

Melexis

Manufacturing

Products

XP

CHALLENGE

A modified and updated communications strategy to fully exploit the potential in existing and new markets

  • Facilitate future company growth by updating the brand, building a completely new corporate website and giving shape to the use of online channels
SOLUTION

Solution used

OUTCOME

ROI: Sales-related inquiries increased by 10%. In the Chinese market, website visits and sales inquiries improved dramatically

  • Customer experience metrics: The quantity and quality of candidatures improved, which led to reduced costs and better employee engagement.
  • Digital metrics: With the website renewal, melexis.com’s authority has almost doubled
  • Quantity and recruitment of candidatures improved
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