Sitecore Experience Awards

Sagicor Financial Corporation

SEA category: Most sophisticated implementation
Project brief

Sagicor, an insurance products and financial services provider, streamlined its online experience to offer a personalized customer experience with relevant content based on location, including COVID-19 updates.

About

Sagicor

Financial Services

North America

Products

XP

XM

CHALLENGE

Revamp and redesigned various websites to create a stronger content structure

  • Engage page layout and navigation to capture site visitor data
  • Identify opportunities to improve customer experience
  • Track user engagement efficiently
  • Establish real-time personalization
  • Drive contextual experiences throughout the customer’s lifecycle
SOLUTION

Solutions used

OUTCOME

Optimized and simplified web content

  • Increased web traffic by 40%
  • Reduced bounce rate by 34%
  • Lead generation from website >12,500
  • Grew total number of visitors by 11.2% and user sessions by 20.8%
  • Boosted number of mobile visitors by 18.6%
  • Improved experience and personalization
  • Offered insight into customer behavior
  • Implemented profile and pattern cards to identify customers
See the project
Altudo

Altudo

Delivering Future-Ready Customer Experience
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