SITECORE FOR HEALTHCARE
Elevate every healthcare experience
Build trust and drive customer engagement with digital experiences that recognize every healthcare customer as unique.
POWERING LEADING HEALTHCARE ORGANIZATIONS
Redefine healthcare experiences with personalized content and intelligent insights
Digital transformation has the power to transform healthcare in meaningful ways. From increasing access to medical services, to enhancing patient experiences and lowering costs, there is much to be gained by healthcare organizations that embrace customer-centric technology and innovation.
However, to truly deliver exceptional patient and consumer experiences, healthcare organizations must personalize interactions and recognize the needs of every individual.
Empower your teams to transform the customer experience
Maximize efficiency
Using Sitecore Content Hub DAM and Sitecore XM Cloud, Cytiva has rapidly launched 32 additional sites around the world. With web, marketing, and content teams able to work more closely together across geographies, Cytiva is maximizing efficiency and has achieved a 900% improvement in the ecommerce experience.
Speed time-to-market
The Sitecore-powered Vertis Health Marketplace has administered higher transaction volumes and millions of dollars in senior subsidies. The first version of the project went live in just six weeks, providing users with a fast and easy-to-use way to buy products, access services, and process grants.
Increase sales and customer engagement
Healthspan trusted Sitecore to create a next-level personalization solution that boosts sales and customer engagement and makes it easier to discover and learn about products. The company has seen a revenue increase of 11.6% from personalization and a 45% improvement in website load speed.
Deliver value across healthcare teams
FOR MARKETING TEAMS
Rich, tailored content experiences
Drive engagement and loyalty with intelligent, personalized marketing campaigns.
FOR OPERATIONS TEAMS
Optimize workflows
Accelerate processes and reduce costs with collaborative, streamlined workflows.
FOR TECHNOLOGY TEAMS
The flexibility to build your way
Rapidly deliver campaigns and initiatives with agile deployment.
Driving valuable results for our clients
90%
increase in consumer engagement year over year for Cochlear.
30%
reduction in bounce rate for this UK charity.
370%
increased traffic from social channels for Johns Hopkins Medicine.
71%
increase in web traffic and more online purchasing for Demant.
Frequently asked questions
Digital marketing strategies build trust with patients, from teens to older adults. Health plans, health insurance, and health coverage can be difficult to navigate and understand, so building a system that makes publicly available health information easy to access is essential. A simple mobile experience that meets patients where they are on the channel they prefer can be combined with SEO (search engine optimization) tactics and artificial intelligence to build trust and extend relationships with patients.
SEO inherently reaches those customers who are intentionally and actively looking for a specific item. Search engine optimization (SEO) should be part of any robust content marketing strategy, as it helps establish to audiences that the healthcare practice in question is an authority on the subjects including but not limited to healthcare cost and healthcare access.
Key challenges include balancing marketing goals with regulations, including HIPAA compliance, plus making sure that teams are both aware of those regulations and attend training sessions and/or training programs to ensure compliance. Ensuring that content is accurate and up-to-date and that all medical records and other sensitive documents are subject to rigorous security protocols is also essential. Reputation management will play into these topics and concerns.
Online reputation management (ORM) is essential for healthcare workers, from primary care providers to outpatient services and medical care centers. All those engaging in ORM should be aware of the ethical standards with this type of marketing practice, especially when it comes to patient feedback and any reviews provided.