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CMS 101: the basics (16 minute read)

• What is a CMS (Content Management System)? (3 min read)

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• The difference between a CMS and a DXP (7 min read)
• What is a headless CMS? (6 min read)

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Personalization 101 (17 minute read)

• What is personalization? (5 min read)
• 10 personalization tactics for quick wins (7 min read)
• Personalization: How do I get started? (5 min read)

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Choosing a CMS (13 minute read)

• How to choose the right CMS (7 min read)
• Finding out which CMS features you need (6 min read)

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Building a business case (4 minute read)

• Building a case for a new CMS (4 min read)

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Selecting a commerce platform (10 minute read)

• Six key capabilities for a modern commerce platform (5 min read)
• The commerce platform buyer’s guide (5 min read)

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Managing your content marketing (14 minute read)

• What is a content hub? (5 min read)
• Digital asset management 101 (5 min read)
• Making the case for a content hub (4 min read)

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