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Customer Data Platforms 101 (37 minute read)
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What is a CDP? (5 min)
Top article
- How to choose a Customer Data Platform (CDP) (8 min read)
- CDP vs. DMP vs. CRM (5 min read)
- Building a business case for a CDP (4 min read)
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The role of the CDP in Customer Experience Management (10 min)
Top article
- How to implement a Customer Data Platform (CDP) (5 min)
Selecting a commerce platform (39 minute read)
- The ecommerce platform buyer’s guide (5 min read)
- Six key capabilities for a modern commerce platform (5 min read)
- What is e-commerce catalog management? (5 min read)
- Headless e-commerce vs. monolithic e-commerce (12 min read)
- What is enterprise commerce? (7 min read)
- What is omnichannel commerce? (5 min read)
Building a business case (12 minute read)
- Building a case for a new CMS (4 min read)
- Making the case for a content hub (4 min read)
- Building a business case for a CDP (4 min read)
Digital experience 101 (48 minute read)
- What is the digital customer experience? (5 min read)
- What is a digital experience platform? (7 min read)
- How to choose a digital experience platform (DXP) (5 min read)
- 6 ways to improve customer experience (5 min read)
- What is the omnichannel customer experience? (5 min)
- What is mobile marketing: Best practices and strategies to consider (5 min read)
- What is customer engagement? (12 min read)
- How to build a customer journey map (4 min read)
Personalization 101 (17 minute read)
- What is personalization? (5 min read)
- 10 personalization tactics for quick wins (7 min read)
- Personalization: How do I get started? (5 min read)
Choosing a CMS (22 minute read)
- How to choose the right CMS (7 min read)
- Finding out which CMS features you need (6 min read)
- CMS Migration Guide (9 min read)
Managing your content marketing (37 minute read)
- What is a content hub? (5 min read)
- What is Digital Asset Management? (5 min read)
- How DAM is evolving to solve the Content Crisis (8 min read)
- What is a Content Marketing Platform? (7 min)
- What is marketing resource management? (5 min read)
- Guide to measuring content marketing & metrics to care about (7 min read)