Digital marketing resources
Explore informative articles and curated content.
Quick access
Get informed
Here's what you need to know.
Accelerating digital transformation (45 minute read)
- The definitive guide to digital transformation (5 min read)
-
What is a CDP? (5 min)
Top article - How to choose a Customer Data Platform (CDP) (8 min read)
- CDP vs. DMP vs. CRM (5 min read)
- How a CDP can optimize your DXP (4 min read)
- What is omnichannel marketing? (4 min read)
- Building an omnichannel marketing strategy (5 min)
- The benefits of an integrated platform: An integrated stack (9 min read)
Digital experience 101 (44 minute read)
- What is the digital customer experience? (5 min read)
- What is a digital experience platform? (7 min read)
- 6 ways to improve customer experience (5 min read)
- What is the omnichannel customer experience? (5 min)
- What is customer engagement? (12 min read)
- How to build a customer journey map (4 min read)
- Build a DX foundation to beat your competition in 2021 (6 min)
Personalization 101 (17 minute read)
- What is personalization? (5 min read)
- 10 personalization tactics for quick wins (7 min read)
- Personalization: How do I get started? (5 min read)
Choosing a CMS (22 minute read)
- How to choose the right CMS (7 min read)
- Finding out which CMS features you need (6 min read)
- CMS Migration Guide (9 min read)
Building a business case (12 minute read)
- Building a case for a new CMS (4 min read)
- Making the case for a content hub (4 min read)
- Building a business case for a CDP (4 min read)
Managing your content marketing (37 minute read)
- What is a content hub? (5 min read)
- What is Digital Asset Management? (5 min read)
- How DAM is evolving to solve the Content Crisis (8 min read)
- What is a Content Marketing Platform? (7 min)
- What is marketing resource management? (5 min read)
- Guide to measuring content marketing & metrics to care about (7 min read)