Brand Assistant
Get instant answers to brand questions and draft content with a conversational assistant, so messaging stays consistent across every channel.
Part of
Digital Asset Management
One platform to keep every asset on-brand, everywhere
SitecoreAI’s digital asset management system brings every brand asset into one governed library, with AI built in to surface the right content the moment your team needs it.
Create more value from every asset
Find the right asset in seconds, not folders
SitecoreAI DAM tags and enriches every approved asset automatically, so the right one surfaces in seconds, and this morning's upload can power this afternoon's experience.
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Keep every approved asset in one place your team can trust.
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Let SitecoreAI tag and enrich content automatically so the right asset surfaces faster.
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Flow assets straight into CMS, personalization, and campaign workflows.
Govern your brand without slowing teams down
SitecoreAI DAM builds governance into everyday work, so teams move quickly and the brand stays consistent across every market and channel.
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Streamline review and approval workflows across distributed teams.
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Enforce permissions and usage policies with confidence.
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Keep content on-brand with approved, reusable assets and clear controls.
Turn every asset into outcomes
SitecoreAI DAM connects creation, reuse, localization, and delivery in one flow, so teams ship faster and prove the value of every asset.
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Deliver content across web, commerce, email, and social media from one platform.
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Connect creative tools and your CMS through open integrations.
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Increase reuse and prove ROI with asset performance insights.
The AI stands for Already Included
AI is built into the platform, so teams can use it freely across tagging and search without surprise costs or pressure to limit adoption.
Centralized asset library
Organize and activate brand assets from one governed hub.
AI-powered tagging
Auto-tag assets with rich metadata so the right content surfaces instantly across the platform.
Smart search and visual discovery
Find the right marketing assets fast with natural language and image-based search.
Workflows and approvals
Keep work moving with approvals that connect teams from creation to delivery.
Built-in governance and rights management
Protect brand integrity with permissions and clear usage policies.
Integrated content operations
Flow approved assets into your CMS, product information management (PIM), creative tools, and campaign workflows.
Metadata driven organization
Replace rigid folders with content organized around the brands and teams using it.
Asset performance insights
Track asset usage and performance to improve reuse and content return on investment (ROI).
AI-assisted content operations
Use AI to draft briefs, accelerate content creation, localize at speed, and keep workflows moving.
Results teams are seeing today
50%Higher asset reuse for Foodstuffs NZ
50% Gain in content team productivity for FAB
500%Faster content deployment for NTUC
140,000+Digital assets managed by VELUX
Built by you. Powered by Sitecore.
Solutions from our partners
Take a look at Sitecore’s latest innovations
Smart Briefs
Turn brainstorming conversations into structured, execution-ready briefs in seconds. Connect generated briefs to campaigns for rapid activation, all within the Brand Assistant chat.
Metadata enrichment
Automatically enrich assets with AI-generated tags, taxonomies, descriptions, and ALT text. Individually, in bulk, or on upload.
Bulk grounded image tagging
Auto-tag images in bulk with grounded, brand-specific metadata to reduce upload effort and improve content discovery.
Bulk editing
Customize and save table layouts to edit content faster and more efficiently. Use flexible columns, thumbnail previews, and shortcuts to focus on the fields that matter and update assets in bulk with ease.
Content analytics
Track how assets perform and where they’re accessed with built-in analytics. Monitor views, link activity, load performance, and engagement by country, domain, device, and channel. All visualized in intuitive dashboards inside Content Hub.
Connect your own AI
Plug in your own AI to auto-tag assets with brand-accurate metadata, starting with grounded image tagging.
The platform built around your team.Every capability working together.
Discover one connected platform where content, data, and personalization work together from day one. Start where it matters most today, and expand as your priorities grow, without switching tools or adding complexity. Because everything is part of SitecoreAI, it all works together to deliver speed, scale, and impact.
Digital Asset Management
On-brand assets, ready for every experience.
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Manage every asset in one secure, searchable hub so teams can find approved content fast and activate it with confidence. Inside SitecoreAI, DAM connects the asset lifecycle to campaigns, content, and delivery to speed activation and reduce approval friction.
- Centralized asset library with AI-powered search and tagging
- Rights, approvals, and governance built into the workflow
- Direct activation across content, campaigns, and channels
AI stands for Already Included
Search, auto-tagging, and metadata enrichment built in.
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The questions we hear most
What makes SitecoreAI DAM different?
SitecoreAI DAM is an AI-powered digital asset management platform that combines asset storage, governance, and content operations in one system. Standalone DAMs manage files. SitecoreAI DAM connects to the broader SitecoreAI content operations platform so teams find, govern, adapt, optimize, and activate content faster across every channel.
Is AI included with SitecoreAI DAM?
How does SitecoreAI DAM help teams move faster?
How does SitecoreAI DAM support brand governance and compliance?
How does SitecoreAI DAM improve content reuse?
What is digital asset management (DAM)?
What are the benefits of using digital asset management?
What’s the difference between a DAM and a CMS?
Keep every asset governed, searchable, and ready to use
Explore how SitecoreAI helps teams find, manage, and activate content across every channel.