Audience Builder
Define audiences for personalization with a visual rule builder that groups profiles based on attributes, behaviors, and engagement data.
Part of
Audience and insights
Know every visitor in real time
SitecoreAI Audience and Insights is the AI-powered customer intelligence layer of SitecoreAI. It unifies every visitor interaction into one real-time customer profile, so personalization, on-site search, experimentation, and analytics can act on live customer data the moment intent changes.
Results teams are seeing today
119%increase in conversion rate for Gold Coast (Tourism)
16%reduction in homepage exit rates for Aer Lingus (Airline)
4%increase in click-through rates in the first four months for Sentosa (Leisure and Attractions)
212%higher time on site for Point B (Professional Services)
Understand every visitor in real time
Know every visitor across every device
Customers switch between devices and sessions, leaving fragmented data and silos that force teams to guess. SitecoreAI Audience and Insights link every signal into one real-time profile that feeds every other capability on the platform.
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Link every customer interaction across all touchpoints into one profile in real time
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Browse and filter live visitor profiles in seconds
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Match identity using any identifier you choose, from email to loyalty number
Engage with every visitor in the moment that matters
SitecoreAI Audience and Insights read visitor intent as it changes and turns it into live context. Conversion Optimization and every other activation capability read this context instantly, so the platform acts on signals while intent is still live.
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Power real-time personalization with live preference scores
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Build audiences using behavior, identity, intent, and channel context with out-of-the-box conditions
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Feed live customer profiles into AI agents that orchestrate across every channel
See what's working as it happens
SitecoreAI Audience and Insights surface live performance across every site, form, test, and search in one workspace. Teams catch anomalies as they happen and validate performance metrics and wins in real time.
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Monitor sites, forms, A/B tests, search, events, and traffic as they happen
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Track aggregate page performance over time, with the same data feeding personalization and tests
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Customize dashboards so each team sees only what they need
The AI stands for Already Included
Every feature below ships inside SitecoreAI Audience and Insights at no extra cost. AI scores affinities, reads customer intent, resolves identity, and powers real-time personalization from day one, with no separate AI add-on tier to buy.
Identity resolution
Link every device and session into one real-time profile that powers every SitecoreAI capability.
Unified profiles
One profile per visitor, available for personalization, on-site search, experimentation, and data analysis.
Affinities
Automatic preference scores reveal what each visitor cares about most.
Session and event detail
Inspect up to 40 sessions and 100 events per session to understand the full journey behind every interaction.
Performance dashboards
Monitor sites, forms, A/B tests, search, events, and traffic in one real-time analytics workspace.
Page insights
Track aggregate page performance over time using the same live profile data that drives every activation capability on the platform.
Privacy controls
Profile deletion supports right-to-be-forgotten requests, and identity resolution stays off by default until you opt in.
Audience builder
Build audiences using behavior, identity, intent, and channel context with out-of-the-box conditions.
Real-time activation
Turn live visitor context into instant personalization, experimentation, search, and AI-driven orchestration.
Built by you. Powered by Sitecore.
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Take a look at Sitecore’s latest innovations
Real-time dashboards
See what customers and visitors are doing right now across events, search behavior, and traffic so teams can understand intent instantly and react faster.
Affinities
Identify each visitor’s emerging interests in real time so teams can build sharper audiences, deliver more relevant targeting, and adapt experiences as intent shifts.
Identity resolution
Unify profiles across devices so teams can deliver omnichannel personalization and consistent experiences for their customers.
Profiles
View rich customer profiles in SitecoreAI so teams can use events, sessions, and traits to drive more accurate personalization.
The platform built around your team.Every capability working together.
Discover one connected platform where content, data, and personalization work together from day one. Start where it matters most today, and expand as your priorities grow, without switching tools or adding complexity. Because everything is part of SitecoreAI, it all works together to deliver speed, scale, and impact.
Audience and Insights
Turn real-time signals into actionable insights and smarter action
4/5
Unified profiles, behavior, and intent come together in one dashboard view. Within SitecoreAI, Audience and Insights connect profiles, behavior, and intent to the content and experiences teams deliver.
- Unified profiles that bring customer context into one view
- Real-time signals for smarter segmentation and targeting
- Governance and privacy controls built into activation
AI stands for Already Included
Real-time signals turned into insightful segments.
4/5
The questions we hear most
What is a customer intelligence platform (CIP)?
An AI-driven customer intelligence platform (CIP) is a tool that collects and unifies customer data, customer feedback, customer preferences, and customer history from multiple sources, then analyzes it to provide insight into customer behavior, customer needs, customer journeys, and customer intent. A customer intelligence platform helps build customer loyalty and informs intelligent customer segmentation. These data points lead to scalable personalized experiences and improved business decision-making. SitecoreAI Audience and Insights is the ai-powered customer intelligence layer of SitecoreAI.
Why are customer intelligence platforms important?
Customer intelligence platforms are important because they unify and analyze customer data to reveal actionable insight into customer behavior, customer preferences, customer intent, and customer needs. With that customer intelligence, businesses can personalize customer experiences, improve targeting, prevent churn, and make more informed decisions. A customer intelligence platform turns scattered customer data into automation, customer segmentation, and personalization that improve customer satisfaction across the customer journey.
What is the difference between CRM and customer intelligence?
The main difference between customer relationship management (CRM) and customer intelligence is that a CRM system stores and manages customer interactions, customer support, customer records, and contact data, while customer intelligence uses machine learning to evaluate data analytics and data sources. Customer intelligence generates insight and a deeper customer view, which enables better customer relationships, real-time personalization, sharper targeting, and stronger customer loyalty. A CRM system records customer data; a customer intelligence platform turns that customer data into action.
What is a customer data platform (CDP), and how is it different from a CIP?
A customer data platform (CDP) collects customer data from multiple sources and builds a unified customer profile that other tools can use. A customer intelligence platform (CIP) goes further: it analyzes that customer data with machine learning to score affinities and read customer intent, then turns it into customer insight you can act on in real time. SitecoreAI Audience and Insights does the work of both, so you unify first-party customer data and act on it without adding a separate customer data platform.
How can a customer intelligence platform improve marketing strategies?
A customer intelligence platform improves marketing strategies by unifying and analyzing customer data to uncover customer insight. That insight enables better customer segmentation, real-time personalization, sharper targeting, and more effective omnichannel marketing campaigns. Used well, customer intelligence improves your competitive advantage and lifts customer satisfaction across the customer journey.
Do I need a separate CDP or analytics product to use SitecoreAI Audience and Insights?
No. SitecoreAI Audience and Insights captures events, unifies customer profiles, calculates affinity scores, and powers live performance dashboards natively inside SitecoreAI, where AI handles profile unification and affinity scoring. You do not need a separate customer data platform (CDP) or analytics add-on. Everything runs on one set of live customer data, so personalization and experimentation react the moment a customer profile updates.
How does SitecoreAI Audience and Insights help with personalization and optimization?
SitecoreAI Audience and Insights captures live behavioral signals like on-site searches, clicks, scroll depth, and page views, then turns them into usable customer context. Conversion Optimization and every other activation capability on the platform read this context the moment customer intent changes, so teams act on signals while intent is still live. The result is real-time personalization built on current customer data.
How does SitecoreAI Audience and Insights handle privacy and consent?
SitecoreAI Audience and Insights respects consent at the point of capture and only tracks visitors according to the consent state you define. Identity resolution is off by default, and identity rules let you control which identifiers are used for matching customer data. Profile deletion supports right-to-be-forgotten requests under regional data collection and privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Is AI included in SitecoreAI Audience and Insights, and which plan do I need?
Yes. AI is already included in every SitecoreAI plan at no extra cost, and Audience and Insights is part of your initial platform entitlements. AI scores affinities and reads customer intent, and it powers customer segmentation from day one, with no separate AI add-on tier to buy. Because it runs natively inside SitecoreAI, there is no separate customer data platform or analytics product to add on.
What should buyers look for in a customer intelligence platform?
Buyers should look for a customer intelligence platform that connects profiles, behavior, intent, analytics, privacy controls, and activation. You need real-time profiles, identity resolution, audience building, dashboards, and one set of live visitor data. SitecoreAI brings these capabilities together, so the same intelligence can inform personalization, search, testing, and optimization.
How does Sitecore deliver real-time personalization at enterprise scale?
SitecoreAI delivers real-time personalization at enterprise scale by unifying every visitor interaction into a live customer profile and acting on changes in behavior, preferences, and intent as they happen. Teams can personalize and optimize experiences across brands, regions, and channels using the same real-time customer intelligence. Using Sitecore, Experience Gold Ccoast have achieved a 119% increase in conversion rate, while Aer Lingus reduced homepage exit rates by 16%.
See every visitor clearly and act while it counts
Explore how SitecoreAI turns live visitor data into one real-time profile your whole platform can act on.