Proven SEO and content audit techniques to bridge DX readiness gaps

In early 2023, Sitecore’s digital marketing team was facing the triple threat of declining organic traffic, a content structure that had become chaotic, and an upcoming site migration. Their response was an SEO-aligned IA and an in-depth website content audit which reduced the site’s content by 74%. The results? Increased engagement, improved search rankings and page views, and higher traffic and conversion rates. 

Join us for an insightful webinar with Jacqueline Baxter and Joseph Rega sharing insights on leveraging your content, data, and platforms to deliver increased traffic and engagement, reducing your content overhead, and designing a clean, organized content structure that supports content marketing initiatives and is ready for AI, LLMO and other next-gen technologies.  

This session is packed with actionable insights and practical tips to help you optimize your own digital strategy:

• SEO strategy overhaul: Learnhow to redefine key terms and phrases, integrate content-first SEO tools, and realign content structures for maximum content findability to improve metrics and SEO performance to win the organic search wars.
• Content audit best practices: Understand the step-by-step processes to create a comprehensive content inventory, identify content gaps, find and remove outdated content and underperforming content to support content strategy goals, improve existing content performance, and streamline your site build and content migration. 
• Enhanced user experience: Explore how a new and improved information architecture, pillar page structure, and internal linking governance can enhance user navigation, website optimization, and search engine visibility.
• Utilizing martech tools: See how leveraging tools like onsite search and your CMS can save countless hours, support business goals, and empower your marketing team to get to market – fast!