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Sitecore for

Personalization & testing

Optimize every customer interaction with A/B testing and personalization

Optimize customer interactions

Optimize every customer interaction with A/B testing and personalization

  • Personalize every customer interaction
  • Build connected customer experiences
  • Make smarter digital decisions
  • Test, analyze, optimize, repeat
  • Deliver lightning-fast performance

Personalization Testing

There are many ways we can help

We can answer your questions, share more insights, and invite you to upcoming events to learn from your peers.

Win lifelong customers

Drive engagement and build relationships


Know your customers

Use audience and data analytics to truly understand your customers and meet their individual needs to drive engagement.


Make a good first impression

Recognize new visitors and make them feel welcome by introducing brand value and providing personalized options to explore.


Drive KPIs and ROI

Drive marketing KPIs and improve content and personalization ROI by delivering and measuring personalized experiences.

Customer interactions optimized

Optimize every customer interaction with A/B testing and personalization

Personalize every customer interaction

Create hyper-relevant experiences for every customer in every moment with real-time personalization.

Build connected customer experiences

Deliver a seamless digital experience that jumps effortlessly from channel to channel.

Make smarter digital decisions

Recommend next-best-actions in real-time that balance customer needs and business priorities

Test, analyze, optimize, repeat

Optimize every step of your digital experience with goal driven A/B testing and crystal clear performance analytics.

Deliver lightning-fast performance

Create personalized experiences instantaneously with modern, edge-based services built for speed and scale.

Sitecore success stories

"Sitecore is a key success factor in Klépierre delivering a personalized, customer-centric and omnichannel experience, while retailers get a new brand territory with qualified traffic, improved transformation rates, and better consumer knowledge."

Diane Ledoux

Digital Marketing Director, Klépierre

See how they did it See how they did it

More resources about personalization and testing

10 personalization tactics for quick wins

Delivering relevant, contextualized experiences to customers is a priority for businesses, but many don’t know where to begin. Discover how these simple tactics can help you get started quickly.

To Personalization, and Beyond!

To successfully achieve personalization at scale, you need to bring together the right people, processes, and technology. Learn how Microsoft built its personalization program and gained alignment across teams.

How design improves personalization through user experience

Optimizing user experience is key to delivering personalized customer experiences. Explore why some brands are missing the mark and how to start improving UX design to connect customers and your brand.