CHALLENGE
Revamp and redesigned various websites to create a stronger content structure
- Engage page layout and navigation to capture site visitor data
- Identify opportunities to improve customer experience
- Track user engagement efficiently
- Establish real-time personalization
- Drive contextual experiences throughout the customer’s lifecycle
SOLUTION
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Sitecore Managed Cloud
- Sitecore Forms
- Sitecore Rule Engine
- Integrations include:
- Google Maps
- Azure Search
OUTCOME
Optimized and simplified web content
- Increased web traffic by 40%
- Reduced bounce rate by 34%
- Lead generation from website >12,500
- Grew total number of visitors by 11.2% and user sessions by 20.8%
- Boosted number of mobile visitors by 18.6%
- Improved experience and personalization
- Offered insight into customer behavior
- Implemented profile and pattern cards to identify customers
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