Individualized experiences in real time

Lane Bryant increases conversions with individualized landing pages

Business challenge

Lane Bryant of Ascena Brands was looking to improve their shopper experience and generate more online revenue. They identified their high-traffic landing pages as an area to focus on. With a one-size-fits-all experience, these pages weren’t converting as well as they could.

Solution

Sitecore Discover partnered with Lane Bryant to develop individualized landing pages. These pages were designed to slot in approximately 20 cross-category products based on individual shopper behavior — dynamically and in real-time.

Results

With Sitecore Discover Lane Bryant achieved:

• A 6% increase in conversions with recommendations

• An 11% increase in conversions with full-page search

• A 13% increase in revenue per visit for full page search

A personalized homepage leads to big results in one week

Business challenge

A leading online multicategory retailer is revolutionizing the rent-to-own industry. After initially deploying Sitecore Discover recommendations on their site, they saw a significant bump in conversion rates. However, the e-commerce team's job wasn’t done. Despite generating substantial traffic to the homepage, its one-size-fits-all experience wasn’t converting browsers to buyers at the rate they wanted.

Solution

By leveraging Sitecore Discover modules within HTML blocks on the homepage, they dynamically curated the most relevant products for each individual shopper. And they didn’t stop there, but went on to create a holistic personalized experience — from the home page to checkout. 

Results

Within the first week of deploying the dynamic home page, the retailer:

• Increased paid-search conversion rates by 14%

• Increased checkout completion by 5%

• Reduced bounce rates by 4%

• Increased new-shopper checkout completion by 2.5%

• Decreased checkout abandonment by 10.5%

Modern furniture retailer increases revenue per visit by 14%

Business challenge

A leading modern furniture retailer was initially seeing good results from deploying Sitecore Discover recommendations on their site. However, the e-commerce team still needed to continually optimize the shopper experience and increase revenue per visit.

Solution

The retailer prioritized synchronizing relevancy across the experience platform based on the purchase intent of the individual consumer in real-time. Product recommendations, category and landing pages, search, content, and email were strategically deployed to create hyper-relevance.

Results

• Reduced time to cart by 30%

• Increased in Revenue Per Visit (RPV) by 14%

A/B testing transforms revenue, orders, and engagement

Business challenge

A leading uniform retailer identified the opportunity to improve their customer journey by optimizing their product display page (PDP).

The retailer decided to A/B test the placement of the page’s existing recommendations widget by moving it to a higher, more prominent position on the product display page.

Results

Moving the recommendations widget higher on the page had an  impact:

• Revenue increased by 5.5%

• DPR (Direct Purchase Revenue) increased by 26%

• PDP (Product Detail Page) click orders increased by 90%

• PDP widget views increased by nearly 130% due to better visibility and resulted in 86% higher click engagement