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Barratt Developments PLC is the UK’s largest homebuilder with a nationwide portfolio of 400 developments. Its three brands cater for all segments of the market from starter home to exclusive residential developments in central London.
Challenges
- Separate mobile and desktop sites across thee brands
- Needed website consolidation
- Platform had become complex
- Legacy software and out of date infrastructure
- System difficulty to deploy
- Needed to be secure and GDPR compliant
- Fragmented user experience
- 27 UK marketing divisions to train on new systems with vast amount of content to migrate
- Needed ease of use
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Manager (XM)
- Sitecore Experience Database (xDB)
- Sitecore Print Experience Manager (PXM)
- Sitecore Experience Editor (EXM)
- Microsoft Azure
Results
- Fully responsive design and improved user experience for each of the three brand websites (Barratt Homes, Barratt London and David Wilson Homes) giving a consistent experience across all brands
- Satisfied security and GDPR requirements
- Year-over-year increases:
- Number of users+ 3.5%
- New users + 5.6%
- Average spend on web pages up 1/3
- Conversion rate increase on mobile and tables = + 20% to +90%
- Uplift for appointment bookings
Silver Solution Partner
Zone is a customer experience agency with deep expertise in strategy, technology and content & experiences. Its team of 300+ digital experts work in multi-disciplinary teams to create award-winning customer experiences for some of the biggest brands in the world, such as Adidas, Aviva, PRS Music, Barratt Homes, BMW, Bank Workers Charity, British Gas, Electrolux, The FA and the John Lewis Partnership. In 2017, after 17 years of proud independence, Zone became part of Cognizant – one of the largest technology businesses in the world.
Learn more about Zone
