Connecting systems for connected agent experiences

Protecting individuals and families since 1923, Safeco Insurance, a Liberty Mutual company, works in a broker model through independent agents. Communication with these agents, however, was hampered by a web solution lacking personalization and dynamic content. What’s more, data silos created disparities between brokers’ web-portal experiences and Safeco email content.

Sitecore provided the missing link. Leveraging Sitecore® Experience Platform™, Safeco built a data lake to pass data among the three applications. Now Safeco communications align across email, web, and social media channels, with dynamic and personalized content. The solution eliminates the need for manual data integration and unleashes the full marketing automation power of Marketing Cloud.


Founded: 1923




North America