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Smart Energy GB is the UK Government-backed campaign for a smarter Britain. It aims to get 53M homes/businesses to install smart meters by 2020. It works to help people understand smart meters and their impact on energy efficiency, with rollouts across England, Scotland and Wales.
Challenge
- Drive more UK consumers from ‘interested/engaged’ to action/purchase
- Increase consumers installing smart meters by 6% by 1sthalf 2019 (approximately 3M people)
- Maintain strong positive attitude to smart metering among 40% of UK adult population
- Help to re-focus messaging from personal to national benefit of energy saving
- Drive traffic towards smart meter suppliers
- Eliminate high drop off rate for mobile visitors
Result
- Delivered 179% increase in smart meter conversions; higher than ever
- Doubled forecasted number of conversions via the website; resulting from effectiveness and simplified user journey
- Increased time on personalized pages by 31% with a reduced bounce rate 61% lower than non-personalized pages
- Reduced overall bounce rate cut by 32%
- Averaged 576 daily average views for personalized pages
- Reduced page load times by six seconds
- Created cleaner design, easier search, and simple, faster route to the ‘Get a Smart Meter’ page
- Next phase: personalization by zip code
Silver Solution Partner
ClerksWell is an award-winning Sitecore agency based in London. They’ve been building websites for over 20 years and joined the Sitecore team as certified partners in 2011.
