Sitecore Experience Awards

Smart Energy GB

Sitecore Honorable Mentions 2019

Smart Energy GB is the UK Government-backed campaign for a smarter Britain. It aims to get 53M homes/businesses to install smart meters by 2020. It works to help people understand smart meters and their impact on energy efficiency, with rollouts across England, Scotland and Wales.

Industry

Government

Region

United Kingdom

See the project

smartenergygb.org

Challenge

Drive more UK consumers from ‘interested/engaged’ to action/purchase
Increase consumers installing smart meters by 6% by 1sthalf 2019 (approximately 3M people)
Maintain strong positive attitude to smart metering among 40% of UK adult population
Help to re-focus messaging from personal to national benefit of energy saving
Drive traffic towards smart meter suppliers
Eliminate high drop off rate for mobile visitors

Solution

Result

Delivered 179% increase in smart meter conversions; higher than ever
Doubled forecasted number of conversions via the website; resulting from effectiveness and simplified user journey
Increased time on personalized pages by 31% with a reduced bounce rate 61% lower than non-personalized pages
Reduced overall bounce rate cut by 32%
Averaged 576 daily average views for personalized pages
Reduced page load times by six seconds
Created cleaner design, easier search, and simple, faster route to the ‘Get a Smart Meter’ page
Next phase: personalization by zip code

Silver Solution Partner

ClerksWell is an award-winning Sitecore agency based in London. They’ve been building websites for over 20 years and joined the Sitecore team as certified partners in 2011.

Learn more about ClerksWell

Products

Articles

Smart Energy GB

Challenge

Solution

Result

Silver Solution Partner

Related case studies

Sacramento Municipality Utility District

Ministry of Manpower transforms website into self-service powerhouse

City of Ulm