Eisai, a global pharmaceuticals company, showcases an agile, modern digital marketing system, creating new experiences for its patients and customers.
Sitecore Experience Awards
Eisai
SEA category: Most impactful human connections in a changing world
Challenges
- Build a digital platform to aid communication with patients
- Consolidate all product-and-information-led websites and microsites to a central platform
- Create immersive experiences that maintain and extend brand equity with a common set of campaign patterns and assets
- Transform from fire-fighting problems to proactively thinking ahead
- Standardize approach and methods across web platform
- Modernize platform to include missing features
- Coordinate measurement and optimization
- Introduce reusable components across all business units to reduce duplication of effort
Solutions
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Manager (XM)
- Sitecore Experience Accelerator (SXA)
- Integrations include:
- FICO
- Intelligent Automation
- AWS Cognito
- Alexa
Results
- Developed a flexible system to address the needs of multiple brands across multiple geographies
- Modernized digital marketing platform to enable seamless communication with patients
- Standardized all brand websites with control from a single platform
- Created economies of scale with effective reusability
- Implemented standards for marketing agencies to follow
- Increased website speed to market with in-house control and reduced agency fees
- Offered agility to deal with parallel and changing drug priorities
- Ensured compliance with global complex regulatory guidelines
Platinum Solution Partner
Named Sitecore’s 2021 Global Partner of the Year, Avanade has helped over 250 Sitecore clients in 21 countries achieve better business outcomes. As Sitecore’s first-ever global Platinum Solution Partner, Avanade understands the intricacies of the platform, and how it integrates and enhances the brand experience throughout the customer lifecycle. Together with Sitecore, Avanade helps clients envision and implement modern, cloud-based brand experiences that set new standards for brand differentiation and disrupt industries with innovation.
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