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With 10% of global cargo on its books, DP World is delivering the right content to the right person at the right time and changing its brand perception from product seller to solution provider.
Challenges
- Shift brand perception from a network of functional ports to a global trade enabler
- Offer a personalized experience across 30 separately-branded websites, numerous countries, cultures, languages and industries
- Provide cohesion to 30 generic brochure sites that were disjointed and offered poor content sharing, data and functionality
- Create brand consistency and consideration about managing the customer experience
Solutions
- Sitecore Experience Platform (XP 9.3)
- Sitecore Experience Accelerator (SXA)
- Integrations include:
- Port systems for ship and cargo tracking
Results
- Created a modern, clean and engaging website, with clear direction and relevant information to customers, to stimulate conversation
- Helped to change DP World’s reputation from selling container space to providing value-add solutions
- Delivered personalized, real-time and targeted content about solving logistical supply chain problems
- Enabled regions/sub-brands to deploy localized content and experiences within corporate brand consistency
- Developed a scalable platform for launching new brands and sites in the future
Platinum Solution Partner
Horizontal exists to help Sitecore clients maximize the value of their technology investment and marketing strategy. Their 100% in-house team of digital strategists, UX designers, architects and technologists deliver custom, ROI-based solutions that unlock the power of the Sitecore® Experience Platform™.
Learn more about Horizontal
