Formica’s new digital platform is no longer “your grandma’s website,” engaging users to order from a catalog and complete purchases easily.
Sitecore Experience Awards
Formica Corporation
SEA category: Most sophisticated implementation
Challenge
- Energize, elevate branding
- Develop a personalized experience
- Enhance user ability to find products across entire catalog
- Implement search allowing users to easily choose from patterns and colors
- Generate leads
- Deploy new features easily
Solution
- Sitecore Experience Platform (XP 9.0.2)
- Sitecore Experience Manager (XM)
- Sitecore Experience Database (xDB)
- Integrations include:
- Coveo
- Salesforce Marketing and Sales Clouds
- TrustCommerce
- Azure SaaS
Result
- Launched a new brand in less than 12 weeks
- Removed barriers to users’ ability to accomplish goals, including content creators
- Increased response time—site hosted on servers in three regions around the world
- Revolutionized search approach
- Enhanced navigation, sample ordering process from catalog
- Went beyond images with a focus on rich library of color and pattern options
- Added a sister brand to the portfolio
