The Project Management Institute Educational Foundation’s microsite is driving engagement around its anniversary, showcasing its past and future.
Sitecore Experience Awards
The Project Management Institute Educational Foundation (PMIEF)
SEA category: Most intelligent content optimization
Challenges
- Launch a microsite to mark special events
- Engage with stakeholder groups
- Create content around 30th anniversary
- Increase engagement
- Enable quick addition of images, videos, updates
Results
- Launched microsite to mark anniversary
- Boosted number of visitors
- Promoted content
- Increased views of gallery, videos
- Grew downloads of resources
- Improved engagement score and customer acquisitions
- Integrated with CRM
- Enabled reports to better understand donors
