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Caleres, a portfolio footwear company with more than 15 brands, has modernized its e-commerce platform.
Challenges
- Grow online business, streamline operations
- Modernize e-commerce experience
- Enable connections into existing systems
- Process inventory records from stores nightly
- Provide a contemporary search experience
Solutions
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Sitecore Experience Commerce (XC 9.3)
- Sitecore Commerce Connect
- Sitecore Experience Accelerator (SXA)
- Sitecore Services
- Integrations include:
- Azure (PaaS)
- Coveo
- Apple Pay
- Google Pay
- Salesforce Marketing Cloud
- AWS Cognito
Results
- Implemented scalable solution
- Aligned content and commerce
- Provided convenience features such as Buy Online, Pickup in Store
- Enabled brand managers to incorporate content more directly
- Increased customer engagement
- Improved conversion rate by 25%
Platinum Solution Partner
RBA is an award winning digital and technology consultancy headquartered in Minneapolis. Their team of user experience, creative, front / back-end developers and strategic consultants have a proven track record of delivering successful digital solutions for organizations throughout the US.
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