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BEST USE OF PERSONALIZATION

Atlantis, The Palm:
Creating 5-star omnichannel experiences

Atlantis, The Palm, Dubai delivers a best-in-class digital experience to match its world-class resort destination

Industry

Travel

Region

Middle East

See the project

Sitecore Experience Awards 2018

Atlantis, The Palm: Creating 5-star omnichannel experiences

“A world away from your everyday.” Atlantis The Palm, Dubai (ATP) is the leading entertainment resort destination, a magnificent haven for leisure-seeking families and couples for whom holidays are a precious escape from the everyday world.

The super-luxury hotel aimed to mirror its on-property excellence with a best-in-class digital experience for its customers who visit from all over the world. With the new personalized omni-channel experience, ATP had three main goals: increase acquisition, cross- and up-sell customers, and improve loyalty.

ATP’s digital marketing team used Sitecore Experience Platform to create a personalized experience that has helped to increase net-new bookings on rooms, marine and waterpark sales, and restaurant reservations as well as upgrades. ATP employed personalization to drive loyalty as well, encouraging guests to rate and review their ATP experience.

Ultimately, ATP digital marketing team delivered a scalable and powerful Sitecore digital marketing experience that serves multiple audiences, from all over the globe. Since launching the personalized site, ATP has realized a 46% increase in value per site visit, lowered bounce rates by 35%, and increased time on page and the number of pages visited, per session.

Challenge

  • Acquire new customers
  • Serve a multi-national audience representing different needs and buying patterns
  • Increase revenue through cross-sell and up-sell opportunities
  • Increase loyalty through ratings and reviews

Solution

  • Create scalable and powerful marketing experience that personally services multiple audiences managed and executed by a single agile team.

Result

  • 46% increase in value per site visit
  • Lowered bounce rates by 35%
  • Personalized offers drove conversion uplifts ranging from 50% to 1,500%
  • Increased time on page and the number of pages visited, per session.

Products used

  • Sitecore Experience Platform with Experience Database
  • Sitecore Email Experience Manager
  • Sitecore Mobile SDK
  • Sitecore Federated Experience Manager