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Challenges
- Maintain market-leading position
- Convert more website visitors into prospects
- Reduce lead generation costs
- Reverse decline in site visitors
- Improve search engine functionality since it is WesTrac’s #1 traffic generator
- Improve shallow, brochure-like and complex-to-manage content
- Respond to changing customer behavior where 80% start purchase journey online
Solutions
- Sitecore Experience Commerce (XC 9.1)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Sitecore Email Experience Manager (EXM)
- Path Analyzer
- xProfile; Sitecore Cortex
- Sitecore Marketing Automation
- Sitecore Experience Analytics Tools - xAnalytics
- Integrations include:
- Microsoft Azure SaaS
- SAP
Results
- Won a 33% increase in directly attributed revenue
- Delivered a remarkable impact on business with conversion to lead rate increasing by 15%
- Achieved website KPIs of +77% more traffic, 56% session increase, 36% rise in page views
- Improved engagement: average session duration up 32%
- 168% increase in tools/events views
- Generated 93% conversion rate with thought-leadership content and dedicated landing pages
- Created an intuitive environment giving visitors easy access to all products, based on user needs
- Provided high-value, digital content (video/ animation/infographics) as key differentiator
Gold Solution Partner
As part of the District Group – a fresh and unique player in the marketing landscape - we are able to bring a full-service agency offering bringing together cutting-edge technology, innovation and award-winning design. PING is a Sitecore Gold partner as well as a Microsoft Gold Partner since 2009 and our implementation and delivery team is amongst the best in the world.
Learn more about PING