Sitecore Experience Awards
Abell Pest Control
SEA category: Most intelligent content optimization
Project brief
Abell Pest Control’s flexible website tells better stories, generates better leads and takes customers on simple, personalized journeys.
About
Abell Pest Control
Manufacturing
EMEA
Products
XP
XM
CHALLENGE
Develop a single multisite for a streamlined user experience
- Personalize digital experiences for customer engagement
- Improve site/article search
- Consolidate media items
- Create flexible, scalable model
- Provide location-based user experience
SOLUTION
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Sitecore GEOIP
- Sitecore Forms
OUTCOME
Enhanced brand awareness led to better lead generation
- Enabled better story-telling aligned to users
- Improved performance to drive more traffic across the platform
- Simplified customer journeys
- Developed mobile-friendly, intuitive design and SEO-friendly content
- Streamlined navigation structure with personalization ability
- Rolled out new websites quickly with brand consistency
- Planned for future growth with scalable, flexible platform
- Increased site performance