Sitecore Experience Awards

Abell Pest Control

SEA category: Most intelligent content optimization
Project brief

Abell Pest Control’s flexible website tells better stories, generates better leads and takes customers on simple, personalized journeys.

About

Abell Pest Control

Manufacturing

EMEA

Products

XP

XM

CHALLENGE

Develop a single multisite for a streamlined user experience

  • Personalize digital experiences for customer engagement
  • Improve site/article search
  • Consolidate media items
  • Create flexible, scalable model
  • Provide location-based user experience
SOLUTION

Solutions used

OUTCOME

Enhanced brand awareness led to better lead generation

  • Enabled better story-telling aligned to users
  • Improved performance to drive more traffic across the platform
  • Simplified customer journeys
  • Developed mobile-friendly, intuitive design and SEO-friendly content
  • Streamlined navigation structure with personalization ability
  • Rolled out new websites quickly with brand consistency
  • Planned for future growth with scalable, flexible platform
  • Increased site performance
Altudo

Altudo

Delivering Future-Ready Customer Experience