Sitecore Experience Awards

honda website

American Honda Motor Company, Inc.

SEA category: ​Most impactful human connections in a changing world

Acura, the luxury vehicle division of Japanese automaker Honda, created a new digital buying experience in the age of COVID-19, offering customers the ability to purchase a car online.

About

Acura

Manufacturing

North America

Products

XP

Challenges

  • Transform current buying experience to seamlessly fit a new digital-only world
  • Implement a buy online functionality on website
  • Reconfigure and optimize user experience
  • Clearly communicate and guide customers through new buying experience with informational pages
  • Enhance geolocation process
  • Create modular and flexible components to be reused across multiple pages and sections across the website
  • Upgrade inventory search

Solutions

Results

  • Improved “Buy Online” process by 161%
  • Completed “Buy Online” process grew by 180%
  • Grew number of users interacting with the “Buy Online” informative page by 164%
  • Increased visitors to “Buy Online” informative page by 10%
  • Expanded number of user taking advantage of new features on website
  • Minimized possible losses if no action had been taken.
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