Sitecore Experience Awards

Aditya Birla Sun Life AMC Ltd

Project brief

Aditya Birla Sun Life AMC Ltd is a subsidiary of Aditya Birla Capital Ltd (ABCL). It is one of the leading private sector life insurance companies in India.

About

Aditya Birla Sun Life AMC Ltd

Financial Services

Products

XP

CHALLENGE

Outdated website slower than market standards

  • Seamlessly shift into a mobile world and look clean on a little screen
  • Customers were unable to find relevant fund information and at the same time ‘buy’ / convert=
  • Backend fragile and unable to scale
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP 8.2)
  • Sitecore Experience Database (xDB)
  • Sitecore Email Experience Manager (EXM)
  • Sitecore Federated Experience Manager (FXM)
  • Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
  • Integrations include:
    • Third party API providers for collecting NAV and other financial data
    • Lead management systems connected to CRM for capturing leads
    • Solr as a search provider
OUTCOME

Developed a mobile-centric platform that enhanced scalability, response times and time to market

  • Transformed the customer experience for the Aditya Birla Sun Life AMC Ltd website
  • Built multi-site support on a single instance
  • Implemented single login for group portfolio access making the journey simple and consolidated
  • One single logon for all mutual fund customers
  • Scalable platform that handles high user traffic with ease
  • Mobile friendly website for investors
  • Calculators to help plan and achieve goals
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Digitas

Digitas

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