Sitecore Experience Awards
ASML
SEA category: Most intelligent content optimization
Category Winner
Project brief
Seen as the most important tech company you’ve never heard of, ASML’s new streamlined, simplified website is delivering thousands of new visitors, improving recruitment and reaching new audiences
About
ASML
IT and Telecom
EMEA
Products
XP
CHALLENGE
Expand awareness beyond traditional tech audiences
- Poor awareness and brand recognition
- Attract new talent to drive growth in an increasingly competitive recruitment market
- Improve communication to multiple stakeholders with differing needs across multiple, global regions
SOLUTION
Solutions used
- Sitecore Experience Platform (XP 9.1)
- Integrations include:
- Microsoft Azure PaaS
- Cornerstone (recruitment management)
- Webcast and PicturePark (planned)
OUTCOME
Cut pages from 16K to 600 without compromising SEO value
- 100K unique site visitors every month with above average ±>6 minute visit durations
- Achieved100K job applications a year
- Delivered a 6% conversion rate (completed job applications vs. total visitors)
- Organic impressions up by 228%
- Increased hit-rate handling from standard 12 to 77 per second at no extra cost
- Ongoing web performance analysis and enhancement program
- Business consultancy BearingPoint rated the site “one of the best in the tech industry”