Customer Award
Sitecore OrderCloud helps online retailer drive up business performance
Bachman’s grows e-commerce sales 6.31%, increases website time 11.47% and new site visits 14.63%, and raises conversion rates 9.92%.
Category Winner
Best Commerce Experience
6.31%
Higher average order value
9.92%
Higher conversion rates
14.63%
Increase in new site visits
11.47%
Longer time-on-site
Faster
Page load times and search results
High
Performance through peak buying periods
Capturing the in-store experience of a high-end retailer and replicating it online can be a challenge, but the leading floral, home and garden center in Minnesota is succeeding. Driven by a 400% shift to online retail and younger customer demands for improved mobile experiences and delivery options, Bachman’s redeveloped its online platform to deliver an enhanced digital shopping experience capable of ongoing innovation. With Sitecore’s composable and SaaS technology, Bachman’s has increased time on site, new visits, conversion rates and average order values.
About
Bachman's, Inc.
Retail
North America
Products
OrderCloud
Advancing e-commerce
Founded 138 years ago, Bachman’s is the premier floral, home and garden retailer in Minnesota. It remains family-owned, with fifth-generation Bachman family members leading the company today. The retailer had invested in its online presence but wanted to improve brand consistency to match the company’s customer-centric in-store experience and expand the breadth of products and services available online. Customers expected their digital web and mobile experience to offer multiple purchase and delivery options, loyalty rewards, and buy-online-pickup-in-store features. Launching content on the previous website was complex and cumbersome, and performance was slow. Bachman’s wanted to create a more personalized, modern customer experience with advanced search and purchase capabilities and robust content that the company could manage timely and efficiently.
Capitalizing composable architecture
With Sitecore business partner, Horizontal Digital, Bachman’s shifted its digital experience environment to a cloud-native SaaS platform. Bachman’s deployed Sitecore OrderCloud as part of a composable architecture. Bachman’s digital experience platform integrates Sitecore OrderCloud with other SaaS technologies for search, content management, tax compliance, and payment processing. Streamlining e-commerce by integrating SaaS applications in a composable architecture made site and content management easier and faster. Online order processing is more efficient, and customer service training has improved by using live data, further enhancing the customer experience.
Maximizing online experience
Bachman’s is now giving its customers a significantly improved purchase journey and has enhanced its ability to grow its business and compete against much larger market players. Its improved online experience and seamless ordering and fulfillment process has seen Bachman’s customers spend 11.47% longer on the website with first-time website users increasing by 14.63%. Bachman’s has realized a 9.92% improvement in website conversion rates with average order values growing by 6.31%. Website navigation has also been improved, with faster page load times making it easier for visitors to find and order the products they want. Critical to success and essential for Bachman’s time-sensitive business, the company is maintaining high levels of performance through peak seasonal buying periods like Valentine’s Day, Mother’s Day, and garden season.
Sitecore’s composable OrderCloud solution has increased our speed, reliability, and order flexibility, and has allowed us to scale our e-commerce offerings to greater convey the wide selection of products available in our brick-and-mortar retail stores, at a level unmatched by other regional garden centers.