Sitecore Experience Awards

Barratt Developments PLC

Project brief

Barratt Developments PLC is the UK’s largest homebuilder with a nationwide portfolio of 400 developments. Its three brands cater for all segments of the market from starter home to exclusive residential developments in central London.

About

Barratt Developments PLC

Financial Services

Products

XM

XP

CHALLENGE

Needed website consolidation for separate mobile and desktop sites across three brands

  • Platform had become complex
  • Legacy software and out of date infrastructure
  • System difficulty to deploy
  • Needed to be secure and GDPR compliant
  • Fragmented user experience
  • 27 UK marketing divisions to train on new systems with vast amount of content to migrate
  • Needed ease of use
SOLUTION

Solutions used

OUTCOME

Fully responsive design and improved user experience for each of the three brand websites (Barratt Homes, Barratt London and David Wilson Homes) giving a consistent experience across all brands

  • Satisfied security and GDPR requirements
  • Year-over-year increases:
    • Number of users+ 3.5%
    • New users + 5.6%
    • Average spend on web pages up 1/3
    • Conversion rate increase on mobile and tablets = + 20% to +90%
    • Uplift for appointment bookings
See the project
Cognizant

Cognizant

'Intuition engineered'. The vision for how technology should enhance businesses.
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