CUSTOMER AWARD

BDR Thermea

BDR Thermea accelerates business transformation with composable Sitecore platform

With a composable approach powered by Sitecore, Matt Allmark has established future-proof digital foundations to support business change at global manufacturer.

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Category Winner

Best Leadership in an Experience Transformation

790%

Increase in productivity

50%

Greater back-office performance

43%

More new site visits

€500k

Annual savings with centralized approach

390%

Improvement in mobile page load speeds

20

Websites

Project brief

BDR Thermea Group is a leading manufacturer of smart indoor climate solutions for domestic and commercial use. The company employs more than 6,800 people and operates in more than 100 countries worldwide. BDR Thermea Group, which realised a turnover of EUR 2.2 billion in 2022, serves customers under renowned market-leading brands including BAXI, De Dietrich, Remeha, Brötje, Chappée and Baymak. To support the company as it leads the energy transition and changes its business model, BDR Thermea needs agile digital capabilities. Digital Strategy Lead Matt Allmark pioneered a composable approach built on Sitecore solutions, which future-proofs digital, boosts productivity, and maximizes business agility.

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About

BDR Thermea Group

Manufacturing

EMEA

Products

OrderCloud

XM Cloud

Challenge

Improving digital agility to support business change

BDR Thermea Group is supporting the global transition towards more sustainable energy with its smart indoor climate solutions. It is not only changing the products it manufactures, but also the way it sells them – moving from a B2B2C to B2B partner model.

The group’s heavily customized web platforms, however, meant that updating digital content to reflect its change in business direction was time-consuming and costly. With general content management taking up much of the digital team’s time, the company recognized that it needed a more agile digital approach to drive the business forward.

Solution

Making the move to composable

In his quest to improve digital agility, Marketing Manager and Digital Strategy Lead at BDR Thermea, Matt Allmark, decided to explore a composable approach. Allmark and his team embarked on a project to deploy Sitecore XM Cloud as an early adopter, in partnership with digital experts Avanade and Accenture Song.

Following a six-week proof of concept exercise, Allmark was impressed by the composable solution’s simplicity, speed, and intuitiveness and initiated a major transformation project, which involved migrating 20 global websites to the new platform. The digital team developed 13 templates and 46 components in Sitecore to ensure consistency, streamline development, and simplify content creation on an ongoing basis.

Next on the agenda, Allmark is planning to use Sitecore OrderCloud to support e-commerce capabilities and leverage personalization, A/B testing, and generative AI.

Outcome

Future-proof foundations support business strategy and e-commerce plans

Thanks to Allmark’s composable approach, BDR Thermea is experiencing productivity gains of 790% and a 50% increase in back-office performance. With all company websites centralized on Sitecore, Allmark’s project is also expected to deliver annual cost savings in the region of €500,000.

The new sites also provide superior customer experiences, featuring a ‘build your own’ window feature to help customers find products more easily, and offering significant performance improvements, such as 390% faster page speeds for mobile and 79% faster for desktop users. Since rolling out Sitecore XM Cloud, the company has achieved a 43% increase in new site visits.

With Sitecore, BDR Thermea now has the future-proof foundations it needs to achieve both short- and long-term goals at an accelerated pace, supporting its e-commerce plans and digital strategy to 2025 and beyond.

WHAT THEY SAID
We’ve proven that when we all work together towards our vision – with the right partners - we can achieve great things.
Matt Allmark.jpg

Matt Allmark

Marketer, Product Owner & Digital Strategy Lead

BDR Thermea Group

Avanade

Avanade

Delivering the best customer experiences on the world's most trusted cloud platfrom