Sitecore Experience Awards

BWT Group

Project brief

BWT Group is an internationally leading water technology group providing products and services for water treatment. Their goal is to ensure water safety, good health and hygiene for the planet.

About

BWT Group

Manufacturing

Challenge

  • Build a stable global platform
  • Customer shopping experience varied by country, each with unique look and feel
  • Retain locally customizable global eCommerce solution while integrating to new corporate website
  • Leverage intuitive and modern Shop-User-Experience to grow into new markets with new product and services offerings
  • Integrate the shopping function into rich content to inspire and increase purchases with fewer bounces

Solution

  • Sitecore Experience Platform (XP 9.0)
  • Sitecore Experience Commerce (XC 9.0)
  • Sitecore Experience Database (xDB)
  • Integrations include:
    • Microsoft Identity Server for user management
    • Microsoft BizTalk Server for single point of contact for order-related messages
    • Mpay24 for payment provider
    • BWT Toolbox for requesting information about registered devices, locations, more
    • Azure Service Bus for receiving subscription-notifications from IoT devices
    • Imajizefor 360-degree product images

Result

  • Consistent customer experience regardless of location resulting in a global shopping experience and increased sales
  • Support for diverse countries, currencies, languages without building modules multiple times
  • Expansion into new markets and services, including subscription-based offerings and  turnkey vs. complex installation services
  • Increase traffic to sites including from mobile devices
  • Reduced costs with fewer modules, less complexity, less replication of product catalogs and product details
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