CASE STUDY
D&W Diesel reroutes their digital transformation, replatforming to Sitecore OrderCloud
Driving customer growth with an enhanced e-commerce platform
Project brief
An exhausted platform in need of an upgrade
D&W Diesel is a national distributor and manufacturer of a wide variety of products for industrial and mobile equipment applications. The company reached out to Sitecore when they realized that they were outgrowing the e-commerce platform that had launched them into the digital game. They recognized that they needed a solution that would drive growth for a range of customers, from large international manufacturers to small repair shops.
About
D and W Diesel
Wholesale
Products
OrderCloud
CHALLENGE
Use technology to support growth
- Upgrade existing ecommerce platform
- Create an enhanced product catalog
SOLUTION
Solution used
- Sitecore OrderCloud® now powers the dwdiesel.com experience
- The platform features search capabilities allowing customers to navigate 60,000 SKUs and a complex pricing structure aimed at different buyer types
- Sitecore OrderCloud® was smoothly integrated with D&W Diesel’s existing ERP system
OUTCOME
Turbocharged order management
D&W Diesel’s customers can now easily browse and order products, view their previous orders, and re-order items. These improvements have contributed to growth in online customers, a reduction in order errors, and higher customer retention overall.
- Since launching, D&W Diesel has experienced growth in online customers, reduction in order errors, and improved customer satisfaction
- With Sitecore OrderCloud®, a range of customers, from large OEMs to small repair shops, can shop D&W’s entire product catalog
- The new order process has converted many loyal, repeat customers
WHAT THEY SAID
We chose Sitecore® OrderCloud® because of the flexibility of the technology. We chose Sitecore because we trusted them; we truly believed that they could deliver what we said we needed. And they did.